Whittaker’s delivers for NZ Breast Cancer Foundation
7 November 2012
Whittaker’s White Raspberry delivers for New Zealand Breast Cancer Foundation
Whittaker’s today presented a cheque for $70,816.80 to the New Zealand Breast Cancer Foundation – almost triple the amount it pledged to raise – with Whittaker’s new White Raspberry chocolate becoming its most successful new product ever launched.
Whittaker’s developed White Raspberry chocolate especially for Breast Cancer Awareness Month in October and, as a Community Sponsor, pledged to raise at least $25,000 by donating 20 cents from every block sold during the month.
Whittaker’s Brand Manager Holly Whittaker said the company was excited to be making the much larger than expected donation to such a worthy cause. She put the initiative’s success down to loyal customers keen to play their part in donating to the charity, a quality product, and a great idea by five school students.
“The response has been incredible. We think people have really enjoyed treating themselves or their loved ones to White Raspberry chocolate knowing that they’re supporting the New Zealand Breast Cancer Foundation at the same time,” said Ms Whittaker.
The idea came from five Samuel Marsden School students participating in the Young Enterprise Scheme as the company ‘Pink’ who approached Whittaker’s to see if it was possible to do something pink with chocolate to raise money for the New Zealand Breast Cancer Foundation.
“It’s been a delight to work with the students, and we’re very pleased to be supporting tomorrow’s business leaders through the Young Enterprise Scheme, as well as the New Zealand Breast Cancer Foundation,” said Ms Whittaker.