Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sale of Emerson’s signals new future for Craft Beer in NZ

7 November 2012

Sale of Emerson’s signals new future for Craft Beer in New Zealand

The sale of Emerson’s brewery to Lion yesterday has been given a mixed reception by beer drinkers across New Zealand. Some see it as an end of an era, even going so far as to say that they won’t be drinking Emerson’s any more now that it’s owned by one of ‘the big two’.

SOBA‘s view is much more positive. Lion have seen a really good brewery and have decided to invest in it. By doing so they have shown that they are intent on building their craft beer business; Emerson’s are not a ‘rival’ to be taken over.

As far as SOBA is concerned, the size of the brewery should have no bearing upon the quality of the beer; Sam Adams the much admired craft brewery in the United States is producing around 2.5 million barrels – compared to Lions’ East Tamaki plant which produces 1.5 million barrels per annum.

With any luck, with some capital investment from Lion, New Zealand will soon see Emerson’s excellent beer being made available on tap at more outlets across the country and, who knows, even abroad.

Congratulations are due to Richard Emerson and team who hopefully are reaping some reward from the years of hard work, having pretty much built the craft beer industry from scratch.

SOBA was formed in 2006 in order to increase awareness of and appreciation for flavourful crafted beers.

www.soba.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Cyclone Cook: Round Up Of This Week’s Weather

One of the significant impacts this week was flooding due to excessive rainfall amounts. Rainfall amounts topped out at 350mm over the past 60 hours in parts of northwest Nelson, with 200mm+ measurements recorded about Coromandel Peninsula, and between 150-200mm in the Kaimai Ranges. Rainfall amounts of between 30-50mm were commonplace elsewhere. More>>

ALSO:

Earlier: Batten Down The Hatches For Cyclone Cook

Although fast-moving, Cyclone Cook will be destructive and MetService Expert Meteorologists have issued Severe Wind Warnings for the whole of the North Island apart from Northland... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news