Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sale of Emerson’s signals new future for Craft Beer in NZ

7 November 2012

Sale of Emerson’s signals new future for Craft Beer in New Zealand

The sale of Emerson’s brewery to Lion yesterday has been given a mixed reception by beer drinkers across New Zealand. Some see it as an end of an era, even going so far as to say that they won’t be drinking Emerson’s any more now that it’s owned by one of ‘the big two’.

SOBA‘s view is much more positive. Lion have seen a really good brewery and have decided to invest in it. By doing so they have shown that they are intent on building their craft beer business; Emerson’s are not a ‘rival’ to be taken over.

As far as SOBA is concerned, the size of the brewery should have no bearing upon the quality of the beer; Sam Adams the much admired craft brewery in the United States is producing around 2.5 million barrels – compared to Lions’ East Tamaki plant which produces 1.5 million barrels per annum.

With any luck, with some capital investment from Lion, New Zealand will soon see Emerson’s excellent beer being made available on tap at more outlets across the country and, who knows, even abroad.

Congratulations are due to Richard Emerson and team who hopefully are reaping some reward from the years of hard work, having pretty much built the craft beer industry from scratch.

SOBA was formed in 2006 in order to increase awareness of and appreciation for flavourful crafted beers.

www.soba.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news