Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sale of Emerson’s signals new future for Craft Beer in NZ

7 November 2012

Sale of Emerson’s signals new future for Craft Beer in New Zealand

The sale of Emerson’s brewery to Lion yesterday has been given a mixed reception by beer drinkers across New Zealand. Some see it as an end of an era, even going so far as to say that they won’t be drinking Emerson’s any more now that it’s owned by one of ‘the big two’.

SOBA‘s view is much more positive. Lion have seen a really good brewery and have decided to invest in it. By doing so they have shown that they are intent on building their craft beer business; Emerson’s are not a ‘rival’ to be taken over.

As far as SOBA is concerned, the size of the brewery should have no bearing upon the quality of the beer; Sam Adams the much admired craft brewery in the United States is producing around 2.5 million barrels – compared to Lions’ East Tamaki plant which produces 1.5 million barrels per annum.

With any luck, with some capital investment from Lion, New Zealand will soon see Emerson’s excellent beer being made available on tap at more outlets across the country and, who knows, even abroad.

Congratulations are due to Richard Emerson and team who hopefully are reaping some reward from the years of hard work, having pretty much built the craft beer industry from scratch.

SOBA was formed in 2006 in order to increase awareness of and appreciation for flavourful crafted beers.

www.soba.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news