Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sale of Emerson’s signals new future for Craft Beer in NZ

7 November 2012

Sale of Emerson’s signals new future for Craft Beer in New Zealand

The sale of Emerson’s brewery to Lion yesterday has been given a mixed reception by beer drinkers across New Zealand. Some see it as an end of an era, even going so far as to say that they won’t be drinking Emerson’s any more now that it’s owned by one of ‘the big two’.

SOBA‘s view is much more positive. Lion have seen a really good brewery and have decided to invest in it. By doing so they have shown that they are intent on building their craft beer business; Emerson’s are not a ‘rival’ to be taken over.

As far as SOBA is concerned, the size of the brewery should have no bearing upon the quality of the beer; Sam Adams the much admired craft brewery in the United States is producing around 2.5 million barrels – compared to Lions’ East Tamaki plant which produces 1.5 million barrels per annum.

With any luck, with some capital investment from Lion, New Zealand will soon see Emerson’s excellent beer being made available on tap at more outlets across the country and, who knows, even abroad.

Congratulations are due to Richard Emerson and team who hopefully are reaping some reward from the years of hard work, having pretty much built the craft beer industry from scratch.

SOBA was formed in 2006 in order to increase awareness of and appreciation for flavourful crafted beers.

www.soba.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Insurers Up For More Payouts: Chch Property Investor Wins Policy Appeal In Supreme Court

Ridgecrest NZ, a property investor, has won an appeal in the Supreme Court over insurance cover provided by IAG New Zealand for a Christchurch building damaged in four successive earthquakes. More>>

ALSO:

Other Cases:

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news