MediaWorks TV Appoints Director of Research And Insights

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Wednesday 7 November, 2012

MediaWorks TV Appoints Rachel Cormack Director of Research And Insights

MediaWorks TV is delighted to welcome Rachel Cormack as Director of Research and Insights. Rachel joins MediaWorks TV from Television New Zealand where she is currently General Manager Research. Prior to this role Rachel has extensive experience in the Advertising and Media industry in New Zealand and Australia.

This is a newly created role and will sit on the MediaWorks TV executive team. CEO for Television, Paul Maher says:

"Rachel is an exceptional talent; she has significant experience in both the Television and Media industry and brings real understanding of both New Zealand consumers and how to leverage our unique content relationship for the benefit of our customers.

“Rachel will be a great addition to MediaWorks TV. I know she is looking forward to working with the team to maximise consumer and customer insights enabling greater relevance for our brands and competitive differentiation for our Viewers and Advertisers.”

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Rachel Cormack joins MediaWorks TV from Television New Zealand where she is General Manager of Research and Insights. Prior to that Rachel worked as a senior executive at Starcom New Zealand as (one of New Zealand’s largest media buyers) with experience leading the Telecom, Warehouse and TVNZ accounts. In a previous role Rachel led Media Buying for Coca-Cola Australia and Johnson and Johnson Asia Pacific

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