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High-Tech Global Travel Website Hits New Zealand

Media Release from My Destination
12 November 2012

High-Tech Global Travel Website Hits New Zealand

Global travel site My Destination has today (Monday November 12) announced the launch of an expanded presence in New Zealand, marrying local expertise with international exposure for each of the country’s tourism hotspots.

My Destination has launched hugely informative and user-friendly websites My Destination Auckland, My Destination Wellington, My Destination Rotorua, My Destination Christchurch and My Destination Queenstown as travel and information resources for local and international travellers.

My Destination (www.mydestination.com) is a leading online travel guide with a focus on local knowledge.

The New Zealand sites will see My Destination expand its portal of 70 destinations across the world, and comes on the back of a massive design and back-end upgrade that will see the company add another 55 global destinations in the coming months.

My Destination’s local New Zealand team has spent the past year building relationships with businesses and communities in Auckland, Wellington, Rotorua, Christchurch and Queenstown to gather the ‘on-the-ground’ content My Destination is renowned for.

The new sites showcase My Destination’s unique ability to promote a destination in the most attractive and way. As a result, users access the type of information they rarely find on global travel guide sites or might only discover on arrival in their destination city.

“We’ve been able to create an unrivalled user experience,” said Mike Watt, New Zealand Regional Director. “The sites offer high quality, locally-informed content presented in the most attractive way using the latest multimedia tools. Our navigation is designed to ensure businesses and guide information can quickly and easily be found with minimum fuss.

“Over the years My Destination has created online guides that users like and demand more of. It's a proven formula and one that has seen the company achieve incredible growth in just a few years.

“We now cover six continents, 44 countries, 75 destinations and we continue to grow.

“The company’s focus on global marketing and continuous introduction of new features will help us continue that growth.

“The Auckland, Wellington, Rotorua, Christchurch and Queenstown sites present local businesses to international and domestic travellers in the most effective way, using videos, 360-degree virtual tours, and local tips.

“We also share our multimedia tools so businesses can easily upgrade their own site, maximising the value of the partnership and the reach of customer engagement."

My Destination CEO Neil Waller said traditional travel sites could carry a lot of general information, but that was a commodity.

“My Destination is more than that – we aim to give users value-add,” he said.

“For us, this means providing local expertise and there's only one way to get that, with people on the ground. We absolutely pride ourselves on our local approach to each of our destinations so we offer the service and knowledge that only local people can provide.”

My Destination has recently increased its offering through online booking capabilities to offer competitive deals for users.

Globally, My Destination’s teams have created professional-quality videos and industry-leading panoramic virtual tours - 3,000 in total and growing. Together with more than a thousand articles and a quarter of a million photographs, they are all aimed to inspire and inform users who have visited the portal 18 million times in the last year.

“We’re delighted to finally be able to ‘reveal’ the New Zealand websites and very much look forward to continuing to grow our online community of tourism businesses and visitors in the months to come,” said Mr Watt.

“We’re sure these sites will take off in the same way they have around the world.”

About My Destination

My Destination is a global travel resource powered by a diverse community of local experts on the ground, providing unrivalled local knowledge. We make travel experiences more enriched, more enjoyable and quite simply, better.

Passionate about providing the best value for money, we work closely with the global players whilst also supporting local businesses and everyone’s right to choose what suits them best. Our local experts produce comprehensive information with unique travel articles and guides, insider tips, videos and panoramic virtual tours. Through interactive features visitors can personalize, share and inspire their travel experiences.
Established in 2006 by award-winning (and travel-mad) young entrepreneurs Neil Waller and James Street, we now cover 75 destinations around the globe. We are headquartered in London and Marbella, but our community spans all the continents worldwide.

My Destination is about being locally informed, and globally inspired.


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The My Destination websites are easily accessible online

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