Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


High-Tech Global Travel Website Hits New Zealand

Media Release from My Destination
12 November 2012

High-Tech Global Travel Website Hits New Zealand

Global travel site My Destination has today (Monday November 12) announced the launch of an expanded presence in New Zealand, marrying local expertise with international exposure for each of the country’s tourism hotspots.

My Destination has launched hugely informative and user-friendly websites My Destination Auckland, My Destination Wellington, My Destination Rotorua, My Destination Christchurch and My Destination Queenstown as travel and information resources for local and international travellers.

My Destination (www.mydestination.com) is a leading online travel guide with a focus on local knowledge.

The New Zealand sites will see My Destination expand its portal of 70 destinations across the world, and comes on the back of a massive design and back-end upgrade that will see the company add another 55 global destinations in the coming months.

My Destination’s local New Zealand team has spent the past year building relationships with businesses and communities in Auckland, Wellington, Rotorua, Christchurch and Queenstown to gather the ‘on-the-ground’ content My Destination is renowned for.

The new sites showcase My Destination’s unique ability to promote a destination in the most attractive and way. As a result, users access the type of information they rarely find on global travel guide sites or might only discover on arrival in their destination city.

“We’ve been able to create an unrivalled user experience,” said Mike Watt, New Zealand Regional Director. “The sites offer high quality, locally-informed content presented in the most attractive way using the latest multimedia tools. Our navigation is designed to ensure businesses and guide information can quickly and easily be found with minimum fuss.

“Over the years My Destination has created online guides that users like and demand more of. It's a proven formula and one that has seen the company achieve incredible growth in just a few years.

“We now cover six continents, 44 countries, 75 destinations and we continue to grow.

“The company’s focus on global marketing and continuous introduction of new features will help us continue that growth.

“The Auckland, Wellington, Rotorua, Christchurch and Queenstown sites present local businesses to international and domestic travellers in the most effective way, using videos, 360-degree virtual tours, and local tips.

“We also share our multimedia tools so businesses can easily upgrade their own site, maximising the value of the partnership and the reach of customer engagement."

My Destination CEO Neil Waller said traditional travel sites could carry a lot of general information, but that was a commodity.

“My Destination is more than that – we aim to give users value-add,” he said.

“For us, this means providing local expertise and there's only one way to get that, with people on the ground. We absolutely pride ourselves on our local approach to each of our destinations so we offer the service and knowledge that only local people can provide.”

My Destination has recently increased its offering through online booking capabilities to offer competitive deals for users.

Globally, My Destination’s teams have created professional-quality videos and industry-leading panoramic virtual tours - 3,000 in total and growing. Together with more than a thousand articles and a quarter of a million photographs, they are all aimed to inspire and inform users who have visited the portal 18 million times in the last year.

“We’re delighted to finally be able to ‘reveal’ the New Zealand websites and very much look forward to continuing to grow our online community of tourism businesses and visitors in the months to come,” said Mr Watt.

“We’re sure these sites will take off in the same way they have around the world.”

About My Destination

My Destination is a global travel resource powered by a diverse community of local experts on the ground, providing unrivalled local knowledge. We make travel experiences more enriched, more enjoyable and quite simply, better.

Passionate about providing the best value for money, we work closely with the global players whilst also supporting local businesses and everyone’s right to choose what suits them best. Our local experts produce comprehensive information with unique travel articles and guides, insider tips, videos and panoramic virtual tours. Through interactive features visitors can personalize, share and inspire their travel experiences.
Established in 2006 by award-winning (and travel-mad) young entrepreneurs Neil Waller and James Street, we now cover 75 destinations around the globe. We are headquartered in London and Marbella, but our community spans all the continents worldwide.

My Destination is about being locally informed, and globally inspired.


My Destination logo


Click for big version.

The My Destination websites are easily accessible online

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news