Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


“Halo 4” Makes Entertainment History

“Halo 4” Makes Entertainment History with More Than $220 Million in Global Sales in the First 24 Hours

The first chapter of a new blockbuster “Halo” saga eclipses the biggest movie launch in U.S. box office history; on track to reach over $300 million in global sales in the first week

In a year when Hollywood is rolling out its biggest blockbusters, one video game has eclipsed them all. “Halo 4”1 is on track to reach $300 million in global sales in the first week, making it the biggest “Halo” launch in history and the biggest entertainment launch of the year to date. In the first 24 hours of its release, “Halo 4” garnered more than $220 million worldwide, eclipsing the record for the biggest day-one opening in U.S. box office history, “Harry Potter and the Deathly Hallows: Part 2,” and the biggest movie of 2012, “The Avengers” – based on U.S. sales alone.

The launch of “Halo 4” propelled lifetime sales for the “Halo” franchise beyond $3.38 billion, cementing its status as one of the most popular entertainment franchises in the world. “Halo 4” also shattered the record for the largest number of players in the history of the “Halo” franchise, with over 4 million players in the first five days. Users spent a total of 31.4 million hours playing “Halo 4,” pushing the total number of gameplay hours across the “Halo” franchise well beyond the five billion mark.

“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”

“Consumer demand and excitement for ‘Halo 4’ is even greater than we anticipated,” said Tony Bartel, GameStop president. “Day-one sales of ‘Halo 4’ make it the biggest ‘Halo’ launch in GameStop history and the biggest game launch on any platform so far this year in our stores.”

As further testament to the unprecedented excitement surrounding the launch of “Halo 4,” Microsoft announced that online content for the live-action digital series, “Halo 4: Forward Unto Dawn” has generated more than 46 million total views to date, including 39 million on Machinima.com’s YouTube channel alone.

Hailed by NBC News as “breath-taking, heart-breaking and awe-inspiring,”2 “Halo 4” has garnered universal acclaim as one of the top-rated video games of 2012,3 and sparked a worldwide celebration when it released on Nov. 6. More than 10,000 retail stores in more than 40 countries worldwide, including Seattle, Paris, London, Berlin, Tokyo, Singapore, Hong Kong, Dubai and Sydney, opened their doors at midnight to commemorate the highly anticipated return of the Master Chief. In London, a massive 50-foot illuminated glyph symbolizing the new threat in “Halo 4” flew over the River Thames, marking one of the largest objects ever to be flown by helicopter as a lighting art performance. Additionally, for one day only, Microsoft transformed the European country of Liechtenstein into a replica of the “Halo” universe, signifying the first time a brand has taken over an entire country for an entertainment launch.

Developed by Microsoft studio 343 Industries exclusively for the Xbox 360, “Halo 4” is the next blockbuster instalment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe.

The game takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a ground-breaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.

The standard edition of “Halo 4” will be available for $99.95 (N.Z. RRP 4), and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “Halo 4: Forward Unto Dawn” and additional bonus content, will be available for $129.95 (U.S. RRP4).

######

1Halo 4 is rated R13.

2 Source: NBC News: “Halo 4” makes the Halo series even more epic

3 As of Nov. 1, 2012. Source: http://www.metacritic.com/game/xbox-360/halo-4/critic-reviews

4 Recommended retail price. Actual retail prices may vary.


New Zealand Newsbeat – Announcements to date

“Halo 4” Spartan Ops Launch Trailer Debuts on Halo Waypoint

Famed Hollywood Visionaries David Fincher and Tim Miller Team Up with Microsoft to Create “Halo 4” Launch Trailer

“Halo 4: Forward Unto Dawn” Live-Action Series Premieres Worldwide

“Halo 4” Original Soundtrack and Special Edition Remix Album Coming Oct.19

Expand Your “Halo Infinity Multiplayer” Experience with Specializations in “Halo 4”

Xbox 360 Limited Edition “Halo 4” Console Bundle and Accessories Revealed at San Diego Comic-Con

“Halo 4: Forward Unto Dawn” Trailer Premieres at Comic-Con

“Halo 4: Forward Unto Dawn” Teaser Trailer Premieres on Machinima and Halo Waypoint

“Halo 4” Redefines Iconic Franchise with “Halo Infinity Multiplayer” Experience

Master Chief Returns with Worldwide Launch of “Halo 4” Beginning Nov. 6

Renowned Massive Attack Producer Neil Davidge to Collaborate with Microsoft on Ground-breaking ‘Halo 4’ Score

Xbox 360 transforms Liechtenstein for Halo 4

Halo 4 launches worldwide - NZ's biggest midnight madness event

Media alert - 'Halo 4' NZ rating change

Halo 4 Spartan Ops: Episode Two Trailer Debuts on Halo Waypoint
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news