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AD2ONE adds lifestyle, finance and entertainment clients

Tuesday, 13 November 2012, 11:28 am
Press Release: AD2ONE Group

AD2ONE adds more lifestyle, finance and entertainment clients to portfolio

13 November, 2012: The latest clients to join AD2ONE’s growing portfolio clearly demonstrate the digital agency’s focus on reaching all customer segments with innovative online advertising solutions.

Readers Digest is amongst the latest partnerships, with 64,423 unique visitors dropping by to read about everything from health, food and home, through to games and competitions. It is an extension of the print edition, with 30 percent cross over between the two. As with the magazine, readers show high engagement, with an average of 23 minutes spent on the site each month.

A partnership has also been formed with Tarawera Publishing, specialists in the personal finance and property investing space. AD2ONE will represent goodreturns.co.nz, mortgagerates.co.nz, landlords.co.nz and sharetrader.co.nz.

Sharetrader is an established online community, with 225,000 monthly impressions.

A third partnership has been reached with Future Publishing Australia, with websites serving communities of enthusiasts across technology, gaming, sport, music and entertainment. Its sites include Games Radar, PC Gamer, TechRadar, T3, MusicRadar, BikeRadar and Cycling News. Collectively the network attracts 372,000 UB’s from New Zealand each month.

AD2ONE’s New Zealand country manager Lisa Ison, says a diverse spread of sites is crucial to its strategy: “We are about offering innovative advertising opportunities reaching carefully targeted audience segments. Our expansive network means we can offer an extensive inventory, attracting high traffic volumes. Our close partnerships with publishers mean we can extend campaigns beyond straight forward banner and click campaigns, to offer creative solutions that will create solid results for the advertiser.”

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ABOUT AD2ONE
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s leading agencies, marketers and publishers. Auckland headquartered AD2ONE offers fully integrated advertising solutions to digital marketers.

The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The company operates throughout Australia, Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney and Melbourne.

AD2ONE is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.

AD2ONE’S exclusive premium brands span many vertical sectors and include Bookabach,, Playstation, Ticketmaster, Reuters, , WWE, Expedia and CNN. Many of these brands were won from AD2ONE’S competitors.

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