Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Reckon rebrand kicks off with new name for software

13th November, 2012

Reckon rebrand kicks off with new name for market-leading software

The rebranding of software specialist Reckon officially kicks off this week with the launch of the newly-named Reckon Accounts personal range of software.

Reckon, the leading service provider of accounting software solutions in Australasia, is unifying its products – which include Quicken, QuickBooks and Reckon Online solutions – under one single brand name, Reckon.

The move is a significant step in the company’s growth strategy for both the New Zealand and Australian markets.

“This is just the first step in Reckon’s major rebrand,” says Catie Cotcher, General Manager for Reckon New Zealand. “It signals the first stage of our broader plans for the Reckon business in both New Zealand and Australia in the year ahead.”

“The Quicken range, now Reckon Accounts software, is well recognised in New Zealand and Australia, and in New Zealand is one of the most sophisticated personal financial management software tools available,” says Cotcher. “The new name essentially allows us to unify our diverse range of products under one single brand name to make it even easier for our customers.”

“Not only will we be delivering the same level of optimum service – we are known for both our product solutions and our strong focus on service – but we will be continuing to expand the functionality of the newly named Reckon Accounts personal range of products to provide an even stronger offering to our customers.”

In line with this, Reckon has plans in place to rename the QuickBooks range of products early in 2013, which will help further unify the growing suite of finance products under the Reckon brand.

This will be closely followed by the launch of Reckon’s new Cloud solutions in mid 2013.

Reckon Accounts

The Reckon Accounts software, previously known as Quicken, includes Personal 2013, Personal Plus 2013 and Home & Business 2013 and will be available in retail stores throughout New Zealand and online at www.reckonestore.co.nz from this week.

The newly released Reckon Accounts personal range includes:
• Personal 2013 (previously Quicken Personal)
• Personal Plus 2013 (previously Quicken Personal Plus)
• Home & Business 2013 (previously Quicken Home & Business)

As well as bearing the new brand name Reckon, the range boasts a number of new and enhanced features in the 2013 release of the Reckon Accounts personal range. These include:

• A new Project/Job Tracking tool to help improve efficiency by making it easier for users to manage all financial records relating to a particular job in one place.
• A new Net Worth Movement report aimed at helping users analyse their ongoing performance by providing a graphical comparison of closing balances from different periods.
• A single compressed back up file for safer storage and easy transfer.

The updated programs also include the latest tax thresholds for the 2012/13 financial year and are compatible with the new Windows 8 operating system.

To find out more about the Reckon Accounts personal range, or to download a trial, visit www.reckon.co.nz

About Reckon
Reckon New Zealand Pty Limited is a leading provider of financial and business management solutions around the world, with operations in New Zealand, Australia, USA and Asia. Thousands of individuals, investors and home business operators rely on Reckon’s personal finance programs to assist with their finances and achieve their goals. Reckon New Zealand Pty Limited is owned by Reckon Ltd, an Australian publicly listed company on the ASX.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news