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Reckon rebrand kicks off with new name for software

13th November, 2012

Reckon rebrand kicks off with new name for market-leading software

The rebranding of software specialist Reckon officially kicks off this week with the launch of the newly-named Reckon Accounts personal range of software.

Reckon, the leading service provider of accounting software solutions in Australasia, is unifying its products – which include Quicken, QuickBooks and Reckon Online solutions – under one single brand name, Reckon.

The move is a significant step in the company’s growth strategy for both the New Zealand and Australian markets.

“This is just the first step in Reckon’s major rebrand,” says Catie Cotcher, General Manager for Reckon New Zealand. “It signals the first stage of our broader plans for the Reckon business in both New Zealand and Australia in the year ahead.”

“The Quicken range, now Reckon Accounts software, is well recognised in New Zealand and Australia, and in New Zealand is one of the most sophisticated personal financial management software tools available,” says Cotcher. “The new name essentially allows us to unify our diverse range of products under one single brand name to make it even easier for our customers.”

“Not only will we be delivering the same level of optimum service – we are known for both our product solutions and our strong focus on service – but we will be continuing to expand the functionality of the newly named Reckon Accounts personal range of products to provide an even stronger offering to our customers.”

In line with this, Reckon has plans in place to rename the QuickBooks range of products early in 2013, which will help further unify the growing suite of finance products under the Reckon brand.

This will be closely followed by the launch of Reckon’s new Cloud solutions in mid 2013.

Reckon Accounts

The Reckon Accounts software, previously known as Quicken, includes Personal 2013, Personal Plus 2013 and Home & Business 2013 and will be available in retail stores throughout New Zealand and online at from this week.

The newly released Reckon Accounts personal range includes:
• Personal 2013 (previously Quicken Personal)
• Personal Plus 2013 (previously Quicken Personal Plus)
• Home & Business 2013 (previously Quicken Home & Business)

As well as bearing the new brand name Reckon, the range boasts a number of new and enhanced features in the 2013 release of the Reckon Accounts personal range. These include:

• A new Project/Job Tracking tool to help improve efficiency by making it easier for users to manage all financial records relating to a particular job in one place.
• A new Net Worth Movement report aimed at helping users analyse their ongoing performance by providing a graphical comparison of closing balances from different periods.
• A single compressed back up file for safer storage and easy transfer.

The updated programs also include the latest tax thresholds for the 2012/13 financial year and are compatible with the new Windows 8 operating system.

To find out more about the Reckon Accounts personal range, or to download a trial, visit

About Reckon
Reckon New Zealand Pty Limited is a leading provider of financial and business management solutions around the world, with operations in New Zealand, Australia, USA and Asia. Thousands of individuals, investors and home business operators rely on Reckon’s personal finance programs to assist with their finances and achieve their goals. Reckon New Zealand Pty Limited is owned by Reckon Ltd, an Australian publicly listed company on the ASX.


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