Close Finish Predicted For 101 List

Media Release

Close Finish Predicted For 101 List

Auckland, 14 November 2012 - With the countdown on until voting closes at 12pm on Thursday 15 November, organisers of AA Tourism’s 101 Must-Do’s List for Kiwis are predicting a close finish. 1,600 attractions are vying for 101 places on this iconic list and every vote will count.

GM Marketing for AA Tourism, Rebecca Cherry says, “Current top 20 rankings are dominated by the North Island with 13 attractions whilst the South Island has seven. Because of the spread of votes across the 1600 attractions listed however, every vote really makes a difference to the rankings.”

A staggering 260,000 votes have now been cast for the campaign which looks likely to exceed the total votes cast for the original 2006 list by around 30%.

Although she would not be drawn on specifics, Ms Cherry did indicate how general categories are currently ranked in order of votes cast:

• Nature and Outdoors

• Wildlife Spotting

• Thrills and Spills

• Tripping Around

• Beaches and Swimming

Voting is as easy as visiting www.aatravel.co.nz/101 or playing the Spin & Win Facebook game at www.facebook.com/welovenz

In addition to supporting their favourite ‘Must-Do’ attraction or destination, voters go into the draw to win the Ultimate Kiwi Holiday valued at $10,000.

The final AA Tourism 101 Must-Do’s List will be revealed on 25 November.

About AA Tourism

AA Tourism, in partnership with AAA Tourism in Australia, produce and distribute over 3.8 million guides and 3.5 million maps; promoting over 8,000 trans-Tasman properties, attractions and travel services. Targeting more than 8 million members of the New Zealand and Australian Automobile Clubs and more than 2 million Trans-Tasman leisure and business travellers, AA Tourism has all of your travel needs covered in Australasia.

Through multiple touch-points, AA Tourism strives to help Kiwis enhance their holiday experience through its various media channels and products including AA Smartfuel, 101 Must- Do’s and Hot Travel Deals.

ENDS

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