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Great potential for greening New Zealand

Media release
15 November 2012

Great potential for greening New Zealand

The Sustainable Business Council welcomes the Pure Advantage Report as a useful contribution to thinking on greening the NZ economy.

“In fact, the greening of all sectors of the economy is important,” said Penny Nelson, Executive Director of the Sustainable Business Council (SBC).

“SBC agrees with a number of opportunities identified and is working with its members in a number of these areas already.

“SBC is introducing corporate training in identifying impacts on ecosystem services, with tools developed by the World Business Council for Sustainable Development and the World Resources Institute while working with the Department of Conservation on increasing business understanding of biodiversity and developing opportunities to partner.

“Scaling up resource efficiency is another area of work. SBC members are focusing on how they can increase the resource efficiency of their operations and influence increased resource efficiency in their supply chains, while supporting other mainstream business in New Zealand to scale up in this area.

“Where there are areas of focus in common, SBC will work with Pure Advantage to identify how our initiatives can be aligned to make a bigger difference for greening the NZ economy,” Ms Nelson said.


The Sustainable Business Council is a CEO- led group of mainstream companies catalysing the New Zealand business community to leadership in creating a sustainable future for business, society and the environment, promoting eco-efficiency, innovation and responsible entrepreneurship.

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