IPREX Increases New Zealand Coverage

IPREX Increases New Zealand Coverage as
Reputation Management Specialists Alexander Communications Join

AUCKLAND –November 2012: Alexander Communications,a full-service public relations agency specializing in reputation management, has joined IPREX – the worldwide corporation of public relations and communication firms.

Based in Auckland, New Zealand, Alexander Communications (AC) was founded by Kate Alexander in 2005 and joins brand-building specialists Pead PR to broaden IPREX coverage significantly in the country.

The agency concentrates on business to business, professional, financial and business services and the retail sector, and focuses on reputation management, corporate communication, crisis and issues management, litigation communication, and receivership and insolvency communication.

AC’s senior team includes co-owner Dwayne Alexander; Stephanie Jones, the head of strategy and content for the business; and senior account director Laura Burns. All three joined the business in 2007.

Among AC’s clients are AMP Capital Shopping Centres, Ray White New Zealand, Konica Minolta, AIA New Zealand, Guardian Trust, GHD, McGrathNicol, Lowndes Associates, HealthLink, GFNZ, Dr Frances Pitsilis, Space Studio, RESULTS.com, brandsExclusive, Pacific Rubber, Cottonsoft Ltd and Seqel Partners.

AC is widely recognized for its ability to handle complex issues-based, legal and financial projects, including New Zealand’s largest receivership. Combining conventional public relations with forward-thinking online strategy, the agency has the resources and experience to deliver comprehensive internal and external communication programmes.

Founder and co-owner Kate Alexander says, “New Zealand is an intimate market and consistency and integrity are critically important. We have built our reputation on the back of our performance and what is our primary focus at all times – achieving results for our clients. We measure ourselves by the quality of the advice and service we provide, and we are proud to have many long-standing and productive client relationships as a consequence.”

Welcoming AC, IPREX Asia Pacific President Peter Wilkinson (Wilkinson Group, Sydney) says, “Our Asia Pacific group now has two world-class partners in New Zealand, and - with 10 partners operating 19 offices - we are offering a high-quality service to an increasingly broad client base.

“AC is an extremely impressive agency, and they bring not only their specialist skills but also considerable experience of international work to our group. They are a perfect fit with IPREX, not only in Asia Pacific, but globally.”

About IPREX

IPREX is one of the world’s major corporations of public relations and communication firms. Founded in 1983, its 76 partners have 112 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of $207 million. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.

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