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New Zealand F&B gets connected in Seoul

New Zealand F&B gets connected in Seoul

NZTE Seoul held the third New Zealand Food Connection at the Seoul Plaza Hotel in Seoul on 6 November, showcasing the best New Zealand food and beverage products to over 170 Korean F&B industry professionals.

Twelve New Zealand food and beverage companies participated in the event and a wide range of products were showcased, including beef, lamb, kiwifruit, guacamole, fruit and vegetable puree and powder, honey, beef jerky, juice, energy drink, beer, syrup and Greenshell mussels.

Over 170 trade people attended, including chefs, menu developers and buyers from major hotels, restaurant chains and catering companies, retailers/distributors, food manufacturing companies, journalists and power bloggers in Seoul, its vicinity areas and as far away as Gwangju and Cheongju.

Following Ambassador Patrick Rata’s welcome speech, participants saw a presentation on how to use social media and enjoyed a food tasting session.

Many new recipes were discussed and developed jointly by participants and chefs for this event, showing the New Zealand participants how their products can be used in Korea.

Food Connection was also a useful platform to showcase of products to key food service industry contacts, meet potential new customers and identify good leads.


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