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Largest Carrotmob in NZ at Sustainable City Showcase

19 November 2012

Media Release

Largest Carrotmob in New Zealand taking place at Sustainable City Showcase

A Carrotmob taking place at the Sustainable City Showcase on Saturday 24 November is aiming to be the largest ever in New Zealand. The Carrotmob is an opportunity for consumers to vote with their wallets and reward businesses that are providing sustainable products or services.

The concept emerged in the US as a positive alternative to boycotting non-sustainable products by consumers and rewarding more sustainable options with their custom, i.e. the ‘carrot’ as opposed to the ‘stick’.

The Carrotmob, which will be opened by Auckland Mayor Len Brown, will take place on 24 November from 11am-2pm at the Sustainable City Showcase, a three day event at Auckland’s Cloud on Queen’s Wharf. All participating vendors will contribute a self determined percentage of their sales achieved during the Carrotmob to the charitable group Garden to Table.

Garden to Table aims to change the way children approach and think about food, allowing children across New Zealand to learn how to grow, harvest, prepare and share fresh, seasonal food.

The Carrotmob is just one event taking place over the three days of the Sustainable City Showcase. Visitors to the pop up sustainable city will be inspired by talks, engage in interactive workshops and forums, and learn about emerging technologies. They can also enjoy discovering delicious organic and sustainable cuisine in the café and food zone.
Other events at the Showcase include the NZI National Sustainable Business Network Awards, New Zealand’s First Ethical Fashion Show and Conscious Consumer Breakfast.

Sustainable City Showcase Timetable
Thursday 22nd November
Business Power Sessions 12:30 – 4:00pm

Companies can send their executives to get take away knowledge that will inform their response to sustainability’s growing influence on business today.

Topics for the sessions include green marketing and communications, retrofitting and energy efficiency, sustainability reporting, building a sustainable business, and the value of green office spaces.

NZI National Sustainable Business Network Awards* 6 -10pm
Find out who will be this years’ Supreme Winner and Sustainability Champion at New Zealand’s pre-eminent sustainability awards, with MC Te Radar and George FM providing entertainment.

Friday 23 November
(Open to public 7.30am -5.30pm)
Conscious Commuter Breakfast 7.30-9am

Get on your bike to grab a free coffee and breakfast treat, provided by Kauri Kitchen. The GreenFleet Conscious Commute rewards commuters travelling by public transport, bike or walking.

Interactive workshops and inspiring talks 10.30am-4pm
Learn about sustainable home and lifestyle topics from New Zealand’s sustainability thought leaders, including Zero Energy, Homestar certification and a Garden to Table family workshop.

New Zealand’s First Ethical Fashion Show* 6-7pm
New Zealand’s leading sustainable designers will demonstrate how to remain on trend while transforming wardrobes from man-made fabric to garments that are made with organic and sustainable fabrics and production processes. The sustainable designers showcasing their summer collections include Miranda Brown, Chalky Digits, Sitka, We’ar and Starfish.

Saturday 24 November
(Open to public 10am-4.30pm)
Interactive workshops 11.45-3.15pm
Family activities 10.30am-3.30pm
Educational activities and games for children will take place throughout the day

New Zealand’s largest Carrotmob 11am -2pm

*Tickets must be purchased for the Ethical Fashion Show and NZI National SBN Awards Evening at

List of exhibitors

Transport zone
Andrew Simms Mitsubishi
Electric Bike Hub
Cargo Bikes
Fulton Hogan
Holden Volt
City Hop
Z Energy
Pinnacle Underlay

Lifestyle zone
Waikato University
Auckland Transport
Forgotten World Adventures
Victoria University of Wellington
Raw Essentials
Formula E
State of Grace
Element magazine
Meridian Energy
Urban Pantry
Hungry Bins
Stone Arrow Jewellery

Fashion zone
Miranda Brown
Chalky Digits
Nature Baby
NZ Fashion Institute of Technology

Home zone
Eco Insulation
Solar Group Ltd
Earthcube Homes
Green ideas
Zero Energy House
Parex Industries Ltd
Envirospec with TOA
We Compost

Workplace zone
Sustainable Business Network
Natural Habitats
SCA / Tork
Fuze Interiors
Just Good Business
Soar Printing
The Conference Centre
Too Good Environmental
Talent Capital
Fuma care

Waterfront Auckland
Fairtrade Australia New Zealand
Garden to Table Trust
Auckland Council
Transition Towns
Beez things
Tread lightly Caravan

All Good
The Farm Butchery
Purebread Organics
Oob organics
Kokako Coffee
Hakanoa Handmade
Ripe Deli
Conscious Consumers
Nice Blocks
Scarborough Fair


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