Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Philips launches a revolution in ironing

November 20, 2012

Philips launches a revolution in ironing

Auckland, New Zealand – Philips’ revolutionary new iron, the PerfectCare Pressurised Steam Generator, is the first iron of its kind that can be used on all ironable fabrics in any order, without having to adjust the temperature.

“What’s unique about the PerfectCare’s technology is that it continually releases steam at the optimum pressure, rather than relying on heat,” says Nick Perry of Philips Consumer Lifestyle.

The PerfectCare features groundbreaking OptimalTEMP technology, created by Philips, which works using an innovative Cyclonic Steam Chamber that releases steam at a consistently high pressure, together with a Smart Control Processor that keeps the soleplate at a constant temperature.

OptimalTEMP means that PerfectCare is 100 per cent safe and effective on all delicate fabrics such as silk, wool and synthetic. Even when left on fabrics for five minutes, there is no risk of burning or marking clothes.

PerfectCare has won awards and recommendations from some of the most widely respected organisations in clothing care and research. It is the first iron in the world to meet the specifications for Woolmark Apparel Care Gold, for use on pure wool fabrics, and is also recommended by the International Wool Textile Organisation (IWTO) and DWI, one of the world’s leading independent research institutes on textiles.[1]

With a start-up time of less than two minutes, PerfectCare is also the fastest steam generator on the market, and its 1.5 litre detachable water tank provides up to two hours of ironing without a refill. For added convenience, the PerfectCare features a hassle-free and effective cleaning function that simply requires a twist of a dial to remove all scale.

“Philips is now the number one selling brand in steam generator irons in Europe[2] and we believe New Zealand consumers will be similarly impressed when they see our premium steam generator for themselves,” says Nick Perry.

Philips’ PerfectCare Pressurised steam generator is now available at all leading retailers (product details in attached appendix). For further information about the Philips PerfectCare Pressurised Steam Generator, and other Philips garment care products, visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news