Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Facebook Still Dominates But Linkedin Rising Fast

20 November 2012
Facebook Still Dominates But Linkedin Rising Fast

76% of New Zealanders who are online use Facebook, up 7% since 2011. Linkedin is the next most popular on 29%, although this is more than double what it was in 2011 (previously 12%). On the other hand, 90% of people who are on Linkedin are also on Facebook.

UMR’s monthly Online Omnibus survey also looked at Twitter:

• 19% of New Zealanders who are online use Twitter, up 7% on 2011.
• 97% of people who are on Twitter are also on Facebook.
• Those who are on both Facebook and Twitter generally use Facebook more than they use Twitter. 71% of those who are on both use Facebook at least once a day, compared with 17% who use Twitter at least once a day. 64% of those who are on both use Twitter less than once a week, compared with only 12% using Facebook less than once a week.
• Facebook users who are on Twitter use Facebook more often than Facebook users who are not on Twitter.

For New Zealanders, Twitter is clearly an addition to Facebook rather than a replacement for it. It caters to people who are already quite active in using social media.

The research also showed that:
• The average New Zealand Facebook user has 146 ‘friends’, up 22 over the last year.
• Although under 30 year olds have more ‘friends’ than any other age group (234 on average, up 21), the fastest growth has been amongst 30-44 year olds (162, up 42).
• 23% of New Zealanders have a Facebook ‘friend’ under the age of 13 (supposedly the minimum age to have a Facebook profile).

UMR Research Director Gavin White said “As was the case last year, if you’re talking about social media in New Zealand you’re mostly talking about Facebook. With almost two thirds of Twitter users using it less than once a week, we are clearly well behind the US in terms of the use of Twitter as a mass-communication tool.”

Note: The UMR Research SAYit Online Omnibus survey was conducted 12th to 25th October. It has a nationally representative sample of 1000 New Zealanders 18 years and over. The margin of error for a 50% figure at the ‘95% confidence level’ is +/- 3.1%.


http://img.scoop.co.nz/media/pdfs/1211/Social_Media_in_New_Zealand_Nov12.pdf

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news