Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi company launches premium salmon breed


Kiwi company launches premium salmon breed

New Zealand now has its own seafood version of Japan’s famed Wagyu[1] beef.

Ōra King is a new breed of salmon developed by Marlborough-based New Zealand King Salmon especially for fine dining in New Zealand and abroad.

The company says the brand represents its pinnacle of achievement, founded on more than two decades of classical breeding, reinforced by its world leading expertise in growing King salmon.

Only the finest salmon in terms of size, colour and flesh quality are selected for the Ōra King brand, according to NZ King Salmon.

Befitting such a celebrated seafood, Ōra King is available exclusively in fine dining restaurants – here in New Zealand and in Europe, Asia, Australia and North America says CEO Grant Rosewarne.

“More than ever before, chefs can deliver a superb salmon dining experience to their customers. The development of Ōra King reflects a dedication to breeding only the best fish. The King salmon species is itself a rare luxury, making up less than one per cent of the world’s salmon population.

“The Ōra King brand builds on all the fine traits of the King salmon species – it is to salmon what Wagyu is to beef,” Mr Rosewarne says.

Already international chefs are singing the praises of Ōra King with the premium brand now selectively available in Europe, China and the United States and soon to be launched in Australia and Japan

NZ King Salmon general manager of foodservice marketing Jemma McCowan says the company has been carefully monitoring global market reaction to the new brand.

“Ōra King is certainly generating some very positive feedback and support from some of the finest and most celebrated establishments in Europe and Asia,” Ms McCowan says.

“Feedback we’re getting suggests professional chefs have been waiting for a dedicated food service brand that consistently enables them to add real value to their fine dining menus.”

A commitment to quality founded on a classical breeding programme born in Marlborough more than 20 years ago represents the extraordinary base on which Ōra King has been developed.

The New Zealand King Salmon programme has resulted in 90 salmon families which are evaluated against standards of culinary excellence. And only the best are carried forward to the subsequent generation.

“Today, all our salmon embody the desirable traits resulting from the company’s careful and fastidious breeding programme. And Ōra King is the best of that breed.

“Backed by 25 years farming salmon in Marlborough and via classical breeding, responsible husbandry, superior grading and careful handling, it seems NZ King Salmon is continuing to lead the world in innovative, sustainable King salmon production,” Mr Rosewarne says.



© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news