Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi company launches premium salmon breed


Kiwi company launches premium salmon breed

New Zealand now has its own seafood version of Japan’s famed Wagyu[1] beef.

Ōra King is a new breed of salmon developed by Marlborough-based New Zealand King Salmon especially for fine dining in New Zealand and abroad.

The company says the brand represents its pinnacle of achievement, founded on more than two decades of classical breeding, reinforced by its world leading expertise in growing King salmon.

Only the finest salmon in terms of size, colour and flesh quality are selected for the Ōra King brand, according to NZ King Salmon.

Befitting such a celebrated seafood, Ōra King is available exclusively in fine dining restaurants – here in New Zealand and in Europe, Asia, Australia and North America says CEO Grant Rosewarne.

“More than ever before, chefs can deliver a superb salmon dining experience to their customers. The development of Ōra King reflects a dedication to breeding only the best fish. The King salmon species is itself a rare luxury, making up less than one per cent of the world’s salmon population.

“The Ōra King brand builds on all the fine traits of the King salmon species – it is to salmon what Wagyu is to beef,” Mr Rosewarne says.

Already international chefs are singing the praises of Ōra King with the premium brand now selectively available in Europe, China and the United States and soon to be launched in Australia and Japan

NZ King Salmon general manager of foodservice marketing Jemma McCowan says the company has been carefully monitoring global market reaction to the new brand.

“Ōra King is certainly generating some very positive feedback and support from some of the finest and most celebrated establishments in Europe and Asia,” Ms McCowan says.

“Feedback we’re getting suggests professional chefs have been waiting for a dedicated food service brand that consistently enables them to add real value to their fine dining menus.”

A commitment to quality founded on a classical breeding programme born in Marlborough more than 20 years ago represents the extraordinary base on which Ōra King has been developed.

The New Zealand King Salmon programme has resulted in 90 salmon families which are evaluated against standards of culinary excellence. And only the best are carried forward to the subsequent generation.

“Today, all our salmon embody the desirable traits resulting from the company’s careful and fastidious breeding programme. And Ōra King is the best of that breed.

“Backed by 25 years farming salmon in Marlborough and via classical breeding, responsible husbandry, superior grading and careful handling, it seems NZ King Salmon is continuing to lead the world in innovative, sustainable King salmon production,” Mr Rosewarne says.



© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Half Empty: Dairy Prices Drop To Lowest Since August 2009

Dairy product prices fell to the lowest level in more than five years in the latest GlobalDairyTrade auction, led by declines in butter milk powder and whole milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news