Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Emirates Says Thanks A Million To Its Facebook Fans

News Release, 22 November 2012


Emirates Says Thanks A Million To Its Facebook Fans

Emirates Airline is on the runway to Facebook fame after reaching one million fans globally.

The airline launched its Facebook page on March 25 and attracted 300,000 fans in just three weeks. Within only a few more weeks, it was the number one airline on Facebook in the region. Two months later, the page reached half a million fans and today, within only eight months of launching in the social media space, Emirates has reached one million Facebook fans.

Fresh from its Facebook success, Emirates has also just launched its Google+ page, attracting over 250,000 “+1s” in just three weeks. The new page allows fans to interact with the brand through their passions such as photography, travel or aviation.

Both social media platforms have been set up to support the airline's evolution from a travel brand to a global lifestyle brand. Emirates has already successfully involved fans in its “Hello Tomorrow” brand platform with its Facebook page.

With posts about its fleet, products, sponsorships and crew, Emirates is now one of the most engaged brands, not only in the airline category but amongst other lifestyle brands.

“Owning a space in social media was a natural progression for Emirates on its global trajectory,” said Boutros Boutros, Emirates’ Divisional Senior Vice President Corporate Communications.

“To attract one million fans in such a short period of time is a major achievement and reflects the deep-rooted support we enjoy around the world for our products and services. It is also a powerful endorsement of the brand and we thank all those who ‘like’ us and follow our posts on a regular basis,” Mr Boutros added.

The airline flies to 126 destinations – among them Auckland and Christchurch - in 74 countries across six continents with a fleet of modern fuel efficient aircraft, including the world’s largest fleet of Airbus A380s.

-ends


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

The Price Of Cheese: Cheddar At Eight-Year Low

Food prices decreased 0.5 percent in the year to June 2016, influenced by lower grocery food prices (down 2.3 percent), Statistics New Zealand said today. Compared with June 2015, cheese prices were down 9.5 percent, fresh milk was down 3.9 percent, and yoghurt was down 9.2 percent. More>>

ALSO:

Financial Advisers: New 'Customer-First' Obligations

Goldsmith plans to do away with the current adviser designations which he says have been "unsatisfactory" in that some advisers are obliged to disclose potential conflicts of interest and act in their customers' best interests, but others are not. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news