Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Emirates Says Thanks A Million To Its Facebook Fans

News Release, 22 November 2012

Emirates Says Thanks A Million To Its Facebook Fans

Emirates Airline is on the runway to Facebook fame after reaching one million fans globally.

The airline launched its Facebook page on March 25 and attracted 300,000 fans in just three weeks. Within only a few more weeks, it was the number one airline on Facebook in the region. Two months later, the page reached half a million fans and today, within only eight months of launching in the social media space, Emirates has reached one million Facebook fans.

Fresh from its Facebook success, Emirates has also just launched its Google+ page, attracting over 250,000 “+1s” in just three weeks. The new page allows fans to interact with the brand through their passions such as photography, travel or aviation.

Both social media platforms have been set up to support the airline's evolution from a travel brand to a global lifestyle brand. Emirates has already successfully involved fans in its “Hello Tomorrow” brand platform with its Facebook page.

With posts about its fleet, products, sponsorships and crew, Emirates is now one of the most engaged brands, not only in the airline category but amongst other lifestyle brands.

“Owning a space in social media was a natural progression for Emirates on its global trajectory,” said Boutros Boutros, Emirates’ Divisional Senior Vice President Corporate Communications.

“To attract one million fans in such a short period of time is a major achievement and reflects the deep-rooted support we enjoy around the world for our products and services. It is also a powerful endorsement of the brand and we thank all those who ‘like’ us and follow our posts on a regular basis,” Mr Boutros added.

The airline flies to 126 destinations – among them Auckland and Christchurch - in 74 countries across six continents with a fleet of modern fuel efficient aircraft, including the world’s largest fleet of Airbus A380s.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Science Awards: NZAS Celebrate NZ Scientific Achievements

The Marsden Medal is awarded for a lifetime of outstanding service to the cause or profession of science, in recognition of service rendered to the cause or profession of science in the widest connotation of the phrase. This year’s medal is awarded to Dr Mike Andrews. More>>


Court Rules: Affco 'Unlawfully' Locked Out Meat Workers

The note says the full court found for the plaintiffs, "that is that the defendant locked out the second plaintiffs unlawfully and that it breached s 32 of the Act by acting otherwise than in good faith towards the plaintiffs while collective bargaining was still going on." More>>


New Bill Introduced: GST On Online Services

These measures are an important first step in the Government’s efforts to deal with increasing volumes of online services and other intangibles purchased from overseas suppliers that should, under New Zealand’s tax rules, be subject to GST. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news