Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Shaking up the Christchurch Media Scene

Shaking up the Christchurch Media Scene: Mainland Press to become Christchurchâ s largest circulating free paper

- Locally owned Mainland Press to become Christchurch’s largest circulating free newspaper
- Launch of new supplement, Downtown, focused on City Centre
- Closer newsroom integration with CTV

Today, Mainland Media, a locally owned and operated publishing and media company, is pleased to announce that from January 2013 its flagship weekly newspaper, Mainland Press, will increase its circulation to 75,000 copies every Thursday to become the largest circulating free newspaper in fast growing Christchurch.

The company has also announced that it will be launching a sixth community newspaper, Downtown, which will be distributed weekly as a supplement to the Mainland Press, to readers living within and around the `Four Aves’ and will focus on this part of the city that is neglected by other free newspapers.

The announcement comes following a full integration of the company’s newsroom with CTV, with reporters now working seamlessly across TV and print under the direction of Jo Kane as Managing Editor. Combining the two newsrooms into one team with 10 editorial staff to focused exclusively on local news and stories is allowing the company to provide more in depth coverage of those stories that matter to the local community and to lead the way in local content.

Mainland Media managing director Pier Smulders, says the announcement reflects the company’s on-going commitment to the city.

``As Christchurch’s only locally owned media group, we are committed to our city and our communities, and we are excited that Mainland Press will take the lead and be able to reach more readers and provide a distinctive local voice in a city where the other media is dominated by multinational groups. The integration of our newsroom with CTV is a really exciting and bold step and enables us to provide even better coverage of all the important local stories.’’

The recently announced news regarding APN’s divestment of The Star demonstrates how important it is that Christchurch retains a locally owned newspaper

General Manager Sales, Peter Hampton says the newspapers advertisers were getting great results; therefore increasing circulation would cement its position as the number one choice for local advertisers.

``As a locally owned media business it is much easier for us to work closer with our market and understand what it needs.’’

About Mainland Media Limited

Mainland Media Ltd is Christchurch’s only locally owned media group. We have:

• Six community newspapers throughout the greater Christchurch area

• Three lifestyle magazines including two nationally distributed titles Older & Bolder and Weekend Gardener

• Three motoring and trading titles
• New Zealand’s largest media Facebook community, Rise Up Christchurch

Employing over 50 staff, Mainland Press Ltd is privately owned by Pier & Charlotte Smulders. The company is actively involved with many community groups and charities and is passionately committed to the new Christchurch.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Callaghan Innovation: Investment To Help Deepen Innovation Reporting

Callaghan Innovation, the government’s high tech HQ for Kiwi business, is to help deepen New Zealand media coverage of the commercialisation of innovation through an arms-length partnership with independent business news service BusinessDesk. More>>

ALSO:

Tax Credits, Grants: Greens $1Bn R&D Plan

In the Party’s headline economic announcement, the Greens have launched their plan to build a smarter, more innovative economy which has as its centrepiece an additional $1 billion of government investment in research and development (R&D) above current spend, including tax breaks for business. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news