Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Adult Toy Store to add more Buzz to Cyber Monday

Adult Toy Store to add more Buzz to Cyber Monday

FRIDAY 23rd NOVEMBER, WELLINGTON – The 26th of November is Cyber Monday, an online sales phenomenon, born out of the United States which marks one of the busiest e-retail days of the year. Cyber Monday is synonymous with massive, yet time-limited, online discounts and is considered the digital version of Black Friday.

Despite e-retail being a global market, Cyber Monday has had an understated presence in New Zealand. Online baby boutique, Belly Beyond, was the first website to bring Cyber Monday to New Zealand shoppers, but fairly few have followed suit. Now online adult toy retailer, Adult Toy Mega Store, have put their hands up to offer large discounts on every one of their 5000 R18 wares for the day.

“When we looked at the overseas sales figures, we couldn’t quite understand why Cyber Monday wasn’t really being offered to New Zealand consumers by our local sites. So we thought we might be able to add a little bit of excitement to the concept by throwing our product category into the mix, literally sex it up a bit. Hopefully other retailers will realise that, if we’re involved, there is really no product group that Cyber Monday can’t apply to, and we’ll see a really positive trading day from the whole market and some great savings for Kiwi shoppers.” says Adult Toy Mega Store Marketing Manager, Catherine Fitzgerald.

It’s true that international sales figures from this heavy shopping day are impressive. Last year, American consumers racked up $1.25 billion on their keyboards in Cyber Monday sales, a 22 per cent growth on the year before. A trend that Fitzgerald hopes can be followed here.

“Already, over a third of online purchases made by New Zealanders are done so on overseas websites. Local e-retailers need to be incredibly competitive with what large international sites can offer our audiences with just a couple of clicks and some affordable shipping. Taking part in these global online activities like Cyber Monday is essential to making sure online New Zealanders are still shopping at home.”

-ENDS-



© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news