Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Adult Toy Store to add more Buzz to Cyber Monday

Adult Toy Store to add more Buzz to Cyber Monday

FRIDAY 23rd NOVEMBER, WELLINGTON – The 26th of November is Cyber Monday, an online sales phenomenon, born out of the United States which marks one of the busiest e-retail days of the year. Cyber Monday is synonymous with massive, yet time-limited, online discounts and is considered the digital version of Black Friday.

Despite e-retail being a global market, Cyber Monday has had an understated presence in New Zealand. Online baby boutique, Belly Beyond, was the first website to bring Cyber Monday to New Zealand shoppers, but fairly few have followed suit. Now online adult toy retailer, Adult Toy Mega Store, have put their hands up to offer large discounts on every one of their 5000 R18 wares for the day.

“When we looked at the overseas sales figures, we couldn’t quite understand why Cyber Monday wasn’t really being offered to New Zealand consumers by our local sites. So we thought we might be able to add a little bit of excitement to the concept by throwing our product category into the mix, literally sex it up a bit. Hopefully other retailers will realise that, if we’re involved, there is really no product group that Cyber Monday can’t apply to, and we’ll see a really positive trading day from the whole market and some great savings for Kiwi shoppers.” says Adult Toy Mega Store Marketing Manager, Catherine Fitzgerald.

It’s true that international sales figures from this heavy shopping day are impressive. Last year, American consumers racked up $1.25 billion on their keyboards in Cyber Monday sales, a 22 per cent growth on the year before. A trend that Fitzgerald hopes can be followed here.

“Already, over a third of online purchases made by New Zealanders are done so on overseas websites. Local e-retailers need to be incredibly competitive with what large international sites can offer our audiences with just a couple of clicks and some affordable shipping. Taking part in these global online activities like Cyber Monday is essential to making sure online New Zealanders are still shopping at home.”

-ENDS-



© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news