Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Dubsat Launches Cloud-Based Op-59


Dubsat Launches Cloud-Based Op-59 Audio Loudness Control And Correct for Tvcs via Mediapro Extreme App


OP-59 audio loudness auto-correct exclusive to MediaPro Extreme HD

Sydney, 27 November 2012 Dubsat today announced an enhancement to their highly successful MediaPro Extreme desktop app which automatically fixes TVCs that don’t meet the imminent industry standard OP-59 audio loudness specification for ads.

The often-extreme variations in audio soundtracks between television programmes and TVCs are something viewers have been complaining about to broadcasters for a long time. From 1 January 2013 these variations will no longer be accepted by TV regulators in Australia and New Zealand.

Grant Schuetrumpf, CEO of Dubsat explained, “The new Operational Practice 59 audio level specification that advertisers and broadcasters will have to abide by is simply referred to as OP-59. If a TVC’s audio level is too high and doesn't meet the new OP-59 audio loudness specification, it will be automatically rejected by broadcasters which is something advertisers and their media buyers naturally want to avoid.”

In a move that makes Dubsat the first in the industry to provide audio loudness normalisation as an integral part of their TVC booking process, Dubsat has built the OP-59 audio fixing capability directly into their latest version of MediaPro.

Adam Larter, CTO of Dubsat explained, “MediaPro Extreme HD’s in-built audio loudness tool enables users to actually see the audio loudness analysis of audio and audio/video files during the QC process. If the audio doesn’t meet the OP-59 specification, the user can automatically fix the file. It’s as simple and easy as that.”

MediaPro Extreme HD is the third generation of Dubsat’s much-heralded Mac and PC desktop application which provides their clients with ultra-fast file uploads via Aspera’s fasp™ acceleration technology, self QC functionality, and online booking and delivery of broadcast advertising to destinations throughout Australia and New Zealand.

The latest MediaPro Extreme HD desktop application with OP-59 auto-correct functionality is available to download for all registered Dubsat users today from:
www.dubsat.com.au and www.dubsat.co.nz


***ends***

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

The Nation: Call For Cross-Party Auckland Housing Plan

Penny Hulse calls for cross-party accord on Auckland housing because “it’s too important to score political points on”. More>>

ALSO:

Flu Season: Overcoming Vaccination Reluctance

While research shows that 40% of New Zealand businesses offer free or subsidised flu vaccinations to employees this time of year, HR professionals say persuading staff to participate is the biggest challenge. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news