Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Dubsat Launches Cloud-Based Op-59

Dubsat Launches Cloud-Based Op-59 Audio Loudness Control And Correct for Tvcs via Mediapro Extreme App

OP-59 audio loudness auto-correct exclusive to MediaPro Extreme HD

Sydney, 27 November 2012 Dubsat today announced an enhancement to their highly successful MediaPro Extreme desktop app which automatically fixes TVCs that don’t meet the imminent industry standard OP-59 audio loudness specification for ads.

The often-extreme variations in audio soundtracks between television programmes and TVCs are something viewers have been complaining about to broadcasters for a long time. From 1 January 2013 these variations will no longer be accepted by TV regulators in Australia and New Zealand.

Grant Schuetrumpf, CEO of Dubsat explained, “The new Operational Practice 59 audio level specification that advertisers and broadcasters will have to abide by is simply referred to as OP-59. If a TVC’s audio level is too high and doesn't meet the new OP-59 audio loudness specification, it will be automatically rejected by broadcasters which is something advertisers and their media buyers naturally want to avoid.”

In a move that makes Dubsat the first in the industry to provide audio loudness normalisation as an integral part of their TVC booking process, Dubsat has built the OP-59 audio fixing capability directly into their latest version of MediaPro.

Adam Larter, CTO of Dubsat explained, “MediaPro Extreme HD’s in-built audio loudness tool enables users to actually see the audio loudness analysis of audio and audio/video files during the QC process. If the audio doesn’t meet the OP-59 specification, the user can automatically fix the file. It’s as simple and easy as that.”

MediaPro Extreme HD is the third generation of Dubsat’s much-heralded Mac and PC desktop application which provides their clients with ultra-fast file uploads via Aspera’s fasp™ acceleration technology, self QC functionality, and online booking and delivery of broadcast advertising to destinations throughout Australia and New Zealand.

The latest MediaPro Extreme HD desktop application with OP-59 auto-correct functionality is available to download for all registered Dubsat users today from: and


© Scoop Media

Business Headlines | Sci-Tech Headlines


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news