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Kia On Track for Record 2012 Sales

Kia On Track for Record 2012 Sales

Kia Motors is on track to another record year of sales growth, internationally and here in New Zealand, as demand for its stylish and high tech cars continues to roar ahead.

With several weeks to go until the end of 2012, Kia has already passed the magic 2 million mark internationally and New Zealand is leading the way with one of the highest percentage growth rates in global sales among Kia Motors distributors.

For the first ten months of the year, Kia sales in New Zealand have grown by an impressive 25.2%, and are already well ahead of the 2011 sales result (2497 year-to-date in 2012, versus 2378 for all of last year).

Kia Motors New Zealand is entering its fourth year of consecutive growth and has one of the best growth rates for any single market, surpassing year-to-date performance in Kia’s other high-performing markets, such as Australia (up 24.4%), Europe (up 22%, in spite of dire economic conditions across the continent), North America (up 18.1%) and China (up 10.4%). Furthermore Kia Motors New Zealand’s growth is ahead of overall new passenger car registrations (up 21.2% according to Motor Industry Association figures) to the end of October.

Todd McDonald, General Manager of Kia Motors New Zealand, says: “The rate of increase in our passenger vehicle sales is a reflection of the value and trust that more buyers are placing in the Kia brand and its products in this market.”

“That growth has been built on a programme of stunning new vehicle designs and advanced technologies, which have been gaining traction in the last few years and the results are evident in the pattern of Kia’s growth.”

It’s a pattern that is also being played out in markets around the world. Last year Kia Motors broke through the 2 million vehicles barrier for the first time in its history reaching 2,478,959 registrations. By the end of October this year, Kia had already reached 2,262,933 units and is well on the way to surpassing two and a half million sales by the end of 2012.


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