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Telcoinabox merges management to prepare for future growth

28 November 2012

Telcoinabox merges management and defines new customer segments in preparation for future growth

Full-service telecommunications wholesale aggregator, Telcoinabox has merged the Australian and New Zealand management teams to create one local team at ANZOC offices in Sydney.

The purpose for the merger is to bring management’s focus to the growth of new and existing customer segments.

“The telecommunications reseller market is on an upward trend and we want to be in the position to support this growth,” Telcoinabox CEO Damian Kay says.

The company is experiencing a strong pull towards non-traditional telecommunications companies that want to add telecommunications to their existing businesses.

Mr Kay adds: “As the market interest continues to heat up and as we organically grow with it, operations and management need to be fully geared up to manage this customer segment’s specific requirements and more.

“Telcoinabox customers are no longer just small start ups wanting to become a phone company with the backing of a franchising model, but now, given the customers’ size and expertise, go beyond franchising into wholesale service agreements which requires a completely different focus for management.

“Franchising is now a very small part of our business.”

New customer segments include ex-telco dealers, existing telcos and ISPs, managed service providers, system integrators, non-traditional telcos and international carriers.

As part of the management merger, there will be a single reporting structure reporting to CEO Damian Kay and all management roles will cover both New Zealand and Australia.

These changes include, Shannon Fisher, previously New Zealand CEO, who will become Sales & Marketing Director, Paul Line, previously Australian CEO, will be COO. Debbie Ennis will head Business Development, all based in Sydney, and Greg Theron will step up to be the Business Manager for New Zealand based in Auckland.

“We will continue to expand our NZ Operations team to support more profitable growth across the group. In addition, having more people on board will allow us to support the extended operating hours of 4hrs per day between Australia and New Zealand,” Mr Kay says.

The NZ Operations team is based in Auckland to support customers with Telcoinabox’s trans-Tasman services and solutions.

About Telcoinabox
Established in 2002, Telcoinabox is a telecommunications wholesale aggregator which provides an end-to-end ‘in-a-box’ solution to 160 individually branded retail service providers (RSP) across Australia and New Zealand. Customers include start-ups, system integrators, managed service providers and non-traditional telcos that want to add telecommunications to their existing businesses. Telcoinabox manages the relationships with carriers (Telstra, Optus, AAPT, Soul, Engin and NBN) on behalf of its customers - the RSPs - and provides telecommunications products (fixed line, mobile and data) and white-label back-office services including customer support, billing and provisioning. By outsourcing to Telcoinabox RSPs are free to focus on marketing, sales and account management.


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