Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Hobbit can help New Zealand farming

28 November 2012

The Hobbit can help New Zealand farming

Federated Farmers is hopeful increased lamb production over 2012/13 may offset softer international prices and the high New Zealand dollar. It is also hopeful The Hobbit may also spur overseas demand for all things kiwi including wool.

“The 2012/13 Lamb Crop may be the third smallest since the 1950’s, but being up by 1.9 million on last season is a positive,” says Jeanette Maxwell, Federated Farmers Meat & Fibre chairperson.

“While we currently need grass growth in some key areas, I am hopeful the increase in production may go some way to offset softer prices and that high Kiwi dollar.

“What concerns me are reports of destocking. If this continues it will make for a more difficult season.

“Being an optimist we now have an international marketing opportunity off the back of The Hobbit. I am certain that will spur interest in all things Kiwi and we need our exporters to maximise this opportunity.

“Globally, for the next several years, “NZ Inc” will go global in movies theatres throughout the world. If this is an opportunity for tourism, it is more of an opportunity to leverage New Zealand primary products.

“Let’s face it, not everyone will be able to afford a trip to New Zealand, so they can experience New Zealand by what they eat or wear.

“If I can strike one off-note, it seems the red carpet is oil based and not wool. It seems a lost opportunity given the positive momentum HRH The Prince of Wales recently gave wool growers and the Campaign for Wool.

“I just think of what could have been with a New Zealand wool red carpet given the flock of international media present for the world premiere.

“That should not take away from the fact that we all celebrate The Hobbit’s premiere in Wellington.

“Sir Peter Jackson is an amazing New Zealander and yes, his movie-making efforts will benefit anything carrying ‘our precious’ NZ brand on the label,” Mrs Maxwell concluded.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news