Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Horizon Research - Christmas Shopping Forecast 2012


27 November 2012
Media release


Horizon Research - Christmas Shopping Forecast 2012


More than 1.6 million New Zealand adults will go Christmas shopping in December.

1.308 million will do their present shopping in December right up to Christmas Eve. They will be joined by another 311,000 who say they’re going to leave present buying until the last few days before Christmas.

According to a new survey by Horizon Research, the adult shoppers will personally spend an average of $438 each on presents this year, a total of $1.433 billion.

However, 24.4%, or 798,000 of the country’s 3.27 million adults say they will be seriously cutting back on Christmas spending this year.

Another 5% or 164,000 say their families can’t afford Christmas this year. So a total of 39% of adults say they’re cutting back on or skipping Christmas spending this year, which might not be good news for retailers.

Some 10.1% say they won’t spend anything extra on Christmas, while 1.7% (56,000 adults) says they’ll be spending more.

Most (20.7%) say their income will cover the spending, 13.1% have been putting a little away throughout the year to pay for it, while 9.6% will pay for Christmas on their credit cards, 6.3% will dip into savings and 0.9% will go to money lenders.

There will be partly or mostly empty stockings for thousands who know bargain hunters: 5.3% of adults, or 173,300 people, are going to leave some or all of their Christmas present buying until the post-Christmas sales:

• 2.3% will leave some of their Christmas present buying until Boxing Day or New Year sales and
• 3% will leave most of it until then.


When do you do most of your Christmas shopping?
No. people 18+ years
A. 3 months or more before Christmas
14.7% 481,000
B. 1 to 2 months before Christmas
22.5% 736,000
C. In December, right up to Christmas Eve
40.0% 1,308,000
D. In the last few days before Christmas
9.5% 311,000
E. I leave some of it until the Boxing Day or New Years' sales
2.3% 75,000
F. I leave most of it until Boxing Day or New Years' sales
3.0% 98,000
G. Something else (please tell us what that is)
7.8% 255,000


Which one of the following statements about preparing for this Christmas/festive season applies most to you?
No. people
18+ years
A. I will be seriously cutting back on Christmas spending this year
24.4% 798,000
B. I have been putting a little away throughout the year so I should be OK
13.1% 428,000 428
C. My income will cover it
20.7% 677,000
D. I will have to dip into my savings
6.3% 206,000
E. I will use my credit card
9.6% 314,000
F. My family cannot afford the expense of Christmas this year
5.0% 164,000
G. I will have to borrow from money lenders
0.9% 29,000
H. I won't spend anything extra on Christmas
10.1% 330,000
I. I will be spending more on Christmas this year than last year
1.7% 56,000
J. None of these
8.2% 268,000


How much do you personally expect to spend in total on presents for your family and friends this Christmas/festive season?
No. people 18+ years
A. $0 to $50
6.8% 222,000
B. $51 to $100
7.1% 232,000
C. $101 to $200
13.0% 425,000
D. $201 to $350
13.3% 435,000
E. $351 to $500
15.4% 504,000
F. $501 to $750
8.6% 281,000
G. $751 to $1000
8.6% 281,000
H. $1001 to $1500
6.0% 196,000
I. $1501 to $2000
1.7% 56,000
J. $2001 to $3000
0.3% 10,000
K. More than $3000
0.2% 7,000
L. I'm not sure
14.0% 458,000
M. I won't be spending anything
5.0% 164,000


AVERAGE SPEND $438.14


When do you do most of your Christmas shopping?

No. people 18+ years
A. 3 months or more before Christmas
14.7% 481,000
B. 1 to 2 months before Christmas
22.5% 736,000
C. In December, right up to Christmas Eve
40.0% 1,308,000
D. In the last few days before Christmas
11% 311,000
E. I leave some of it until the Boxing Day or New Years' sales
2.2% 75,000
F. I leave most of it until Boxing Day or New Years' sales
2.9% 98,000
G. Something else (please tell us what that is)
8.3% 255,000


The HorizonPoll survey of 1742 respondents aged 18+ was conducted nationwide between November 23 and 26.

Weighted by age, gender, region, ethnicity, education level, region and party vote 2011, to represent the New Zealand adult population at the 2006 census and last general election, the survey has a maximum margin of error of +/-2.3%
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news