Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fifty years of milestones marked in style for rural retailer

Wednesday November 28, 2012

Fifty years of milestones marked in style for rural retailer Farmlands

The party’s almost over but the milestones continue as Farmlands winds up its 50th birthday celebrations by giving away a car worth more than $50,000. Alfredton sheep and beef farmers Ben and Debs Morrison won a brand new Ford XR6 valued at $53,990 and according to Farmlands Pahiatua staff member Sue Devonport, the pair were “gobsmacked” when they found out they had won.

“I called up to speak to them but they were up docking lambs, so I went out to see them. I had them on for a bit reminding them the competition was being announced that day. I asked them if they won what colour they would choose.”

They admitted it would be nice but they’d never won anything like that. “So I said when you’ve finished docking you better decide what colour you’d like. Let’s just say it took a long time for it to sink in but eventually they were bouncing around like jackrabbits,” said Mrs Devonport. The giveaway was part of the 50 days of savings promotion held over October and November to celebrate Farmlands’ 50-year milestone.

Farmlands was established when a group of entrepreneurial farmers and growers joined forces to secure the best possible prices on rural supplies for their farms and orchards. Their two objectives were to supply Shareholders with products and services at a lower everyday price and to deliver long-term Shareholder returns.

Chief Executive Officer Peter Ellis said the promotions and celebrations overall were a real success attracting a significant increase in foot traffic into Farmlands branches. “The retail promotion was a really good way of reacquainting our Shareholders and Farmlands card holders with their local stores.” He said more than 47,000 prizes were redeemed through its 47 stores and it was a great way of acknowledging and celebrating five decades of growth and success over the past 50 years. As part of its celebrations Farmlands also hosted a gala dinner at the Hawke’s Bay Opera House. The first 100 Shareholders, current and previous board members and executive team members were invited as well as long serving staff members. Mr Ellis says while not all of the original members Shareholders could make it, the final number was slightly over 200. “We were fortunate enough to have the wives of two of our founding Shareholders, Shareholder two Mrs Cranswick and Shareholder five Mrs Robertshawe, in attendance as well as many other early member Shareholders.” Farmlands’ current and three former CEOs and current and three former chairmen also joined the celebrations.

MEDIA RELEASE: Farmlands Trading Society Limited Fifty years of milestones marked in style for rural retailer Farmlands “I think that the four CEOs had a combined service of over 40 years. It was a great opportunity for old friends and colleagues to catch-up, reminisce and enjoy some key milestones of the last 50 years. Overall it was a fantastic evening and a fitting way to celebrate our 50th.” Farmlands branches also invited Shareholders to watch the Melbourne Cup at their local branch in November.

Celebratory memorabilia included the production of a book documenting the company’s history called Our Story – Celebrating 50 Years of Farmlands.

Shareholders were also sent a boxed tea towel, which people felt was a nice touch, said Mr Ellis.

“It was a proud time for all involved and a fitting tribute to the journey so far. There’s a real sense of achievement and growth heading into the future,” he said. A snapshot of Farmlands’ 2011/2012 financial performance: annual turnover increased by 13 per to $773 million.

pre-tax profits before loyalty rebates were similar to the previous year at around $5.5 million. rebates to members increased by 23 per cent ($3.7 million) to $50.4 million shareholder numbers increased by 925 to 27,925.

47 stores throughout the North Island, and on-track to have 50 stores by the end of 2013.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Science Awards: NZAS Celebrate NZ Scientific Achievements

The Marsden Medal is awarded for a lifetime of outstanding service to the cause or profession of science, in recognition of service rendered to the cause or profession of science in the widest connotation of the phrase. This year’s medal is awarded to Dr Mike Andrews. More>>


Court Rules: Affco 'Unlawfully' Locked Out Meat Workers

The note says the full court found for the plaintiffs, "that is that the defendant locked out the second plaintiffs unlawfully and that it breached s 32 of the Act by acting otherwise than in good faith towards the plaintiffs while collective bargaining was still going on." More>>


New Bill Introduced: GST On Online Services

These measures are an important first step in the Government’s efforts to deal with increasing volumes of online services and other intangibles purchased from overseas suppliers that should, under New Zealand’s tax rules, be subject to GST. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news