New Zealand Listener launches digital subscriptions
Thursday, November 29, 2012
The New Zealand Listener launches digital subscriptions
Leading current affairs and entertainment magazine the New Zealand Listener has today launched a new responsive design website that enables subscribers to read the magazine on any device. The website will continue to have new free content daily focusing on New Zealand current affairs, but it will now also have the full content of the print edition available online. For the first time, subscribers can break down the time barrier and explore all the Listener’s latest content at listener.co.nz – from midday each Thursday.
Current print subscribers will receive free digital access as part of their subscription. Digital-only subscriptions are also now available. Digital access to the full content including archives starts at just $5 for a week.
“The launch of the Listener’s digital edition is a real game-changer. Readers tell us they see it not so much as putting up a pay wall as breaking down a time wall – now they’ll be able to get the magazine the minute it’s released,” says editor Pamela Stirling. “This magazine, an iconic and trusted source of information for over 70 years, has only just begun to reach its potential as a powerhouse multi-platform brand. Our aim is to produce fresh and engaging material that readers find compelling on any device.”
The Listener has the highest circulation and readership in the current affairs market in New Zealand. The weekly magazine won the prestigious Canon Media Awards Best Newsstand Magazine Award this year. It also took the prize for Magazine of the Year – Mass Market in the 2012 Magazine Publishers’ Association awards and editor Pamela Stirling won editor of the year in the same category.