Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Middle-earth at the official opening of Hobbiton

For immediate release
29 November 2012

100% Middle-earth to be found at the official opening of Hobbiton, the Shire

International media in town for the premiere of The Hobbit: An Unexpected Journey, were given a final taste of 100% Middle-earth, 100% Pure New Zealand today (29 November) before departing the country.

Tourism New Zealand and its NZ Inc partners today concluded a highly successful week of media hosting with an event at Hobbiton Movie Set and Tours, and the official opening of the Green Dragon Inn by Prime Minister John Key.

More than 100 international media who attended the Wellington World Premiere of The Hobbit: An Unexpected Journey, were farewelled from New Zealand at the place where all the movie’s adventures began – Hobbiton.

The event also marked the end of months of work to build and prepare the Green Dragon Inn, now open to Hobbiton visitors who can enjoy a Middle-earth beer at the end of their tours.

Tourism New Zealand Chief Executive Kevin Bowler says hosting the media at Hobbiton Movie Set and Tours was the perfect end to a hugely successful week of media activity.

“Hobbiton is the ultimate example of Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign.

“Anyone who thinks that Hobbiton is a fantasy land that exists only on the screen will see that it is actually a real place – not only here in Matamata, New Zealand at Hobbiton, but also throughout the country where visitors can experience for themselves a range of unique activities within those landscapes.”

General Manager of Hobbiton Movie Set and Tours Russell Alexander says he anticipated the official opening will mark the start of a new chapter for the operation with hosted tours doubling to 22 a day throughout December.

“Having the excitement of Premiere week ending with the official opening of Hobbiton will set the scene for fans eager to experience a slice of Middle-earth for themselves – and ensure Hobbiton is in the spot-light for all visitors through Matamata.”

Media at Hobbiton were treated to a true taste of New Zealand with food from top chef Martin Bosley and trophy award winning New Zealand wines from the 2012 Air New Zealand Wine Awards.

A number of international media will stay on in the country for a further tourism experience, hosted by Tourism New Zealand.

Kevin says: “We know that the stories this media group will write and broadcast will be seen and read by hundreds of millions of people, and that New Zealand is likely to feature heavily in many of them.”

Partners in the event included Tourism New Zealand, New Zealand Trade and Enterprise, Film New Zealand, New Zealand Film Commission, Air New Zealand and Wine Growers New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Prices Up, Volume Down: March NZ House Sales Drop 10% As Loan Curbs Bite

New Zealand house sales dropped 10 percent in March from a year earlier as the Reserve Bank’s restrictions on low-equity mortgages continue to weigh on sales of cheaper property. More>>

ALSO:

Scoop Business: Chorus To Appeal Copper Pricing Judgment

Chorus will appeal a High Court ruling upholding the Commerce Commission’s determination setting the regulated prices on the telecommunications network operator’s copper lines. More>>

ALSO:

Earlier:

Cars: Precautionary Recalls Announced For Toyota Vehicles

Toyota advises that a number of its New Zealand vehicles are affected by a series of precautionary global recalls. Toyota New Zealand General Manager Customer Services Spencer Morris stressed that the recalls are precautionary. More>>

ALSO:

'Gardening Club': Air Freight Cartel Nets Almost $12 Million In Penalties

The High Court in Auckland has today ordered Swiss company Kuehne + Nagel International AG to pay a penalty of $3.1 million plus costs for breaches of the Commerce Act. Kuehne + Nagel’s penalty brings the total penalties ordered in this case to $11.95 million ... More>>

ALSO:

Crown Accounts: Revenue Below Projections

Core Crown tax revenue has increased by $1.9 billion (or 5.0%) compared to the same time last year. However this was $1.1 billion less than expected and is reflected across most tax types, continuing the pattern of recent months. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news