Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Middle-earth at the official opening of Hobbiton

For immediate release
29 November 2012

100% Middle-earth to be found at the official opening of Hobbiton, the Shire

International media in town for the premiere of The Hobbit: An Unexpected Journey, were given a final taste of 100% Middle-earth, 100% Pure New Zealand today (29 November) before departing the country.

Tourism New Zealand and its NZ Inc partners today concluded a highly successful week of media hosting with an event at Hobbiton Movie Set and Tours, and the official opening of the Green Dragon Inn by Prime Minister John Key.

More than 100 international media who attended the Wellington World Premiere of The Hobbit: An Unexpected Journey, were farewelled from New Zealand at the place where all the movie’s adventures began – Hobbiton.

The event also marked the end of months of work to build and prepare the Green Dragon Inn, now open to Hobbiton visitors who can enjoy a Middle-earth beer at the end of their tours.

Tourism New Zealand Chief Executive Kevin Bowler says hosting the media at Hobbiton Movie Set and Tours was the perfect end to a hugely successful week of media activity.

“Hobbiton is the ultimate example of Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign.

“Anyone who thinks that Hobbiton is a fantasy land that exists only on the screen will see that it is actually a real place – not only here in Matamata, New Zealand at Hobbiton, but also throughout the country where visitors can experience for themselves a range of unique activities within those landscapes.”

General Manager of Hobbiton Movie Set and Tours Russell Alexander says he anticipated the official opening will mark the start of a new chapter for the operation with hosted tours doubling to 22 a day throughout December.

“Having the excitement of Premiere week ending with the official opening of Hobbiton will set the scene for fans eager to experience a slice of Middle-earth for themselves – and ensure Hobbiton is in the spot-light for all visitors through Matamata.”

Media at Hobbiton were treated to a true taste of New Zealand with food from top chef Martin Bosley and trophy award winning New Zealand wines from the 2012 Air New Zealand Wine Awards.

A number of international media will stay on in the country for a further tourism experience, hosted by Tourism New Zealand.

Kevin says: “We know that the stories this media group will write and broadcast will be seen and read by hundreds of millions of people, and that New Zealand is likely to feature heavily in many of them.”

Partners in the event included Tourism New Zealand, New Zealand Trade and Enterprise, Film New Zealand, New Zealand Film Commission, Air New Zealand and Wine Growers New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime: Navigation Safety Review Raises Big Issues For The Govt

Shipping Federation: "The reports makes it clear that the ratification of the Maritime Labour convention (MLC) is long overdue. Only when the MLC is ratified will Maritime NZ be able to inspect and enforce the labour conditions on international ships visiting our ports." More>>

ALSO:

100 Years After Einstein Prediction: Gravitational Waves Found

For the first time, scientists have observed ripples in the fabric of spacetime called gravitational waves, arriving at the earth from a cataclysmic event in the distant universe. This confirms a major prediction of Albert Einstein’s 1915 general theory of relativity and opens an unprecedented new window onto the cosmos. More>>

ALSO:

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news