Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Middle-earth at the official opening of Hobbiton

For immediate release
29 November 2012

100% Middle-earth to be found at the official opening of Hobbiton, the Shire

International media in town for the premiere of The Hobbit: An Unexpected Journey, were given a final taste of 100% Middle-earth, 100% Pure New Zealand today (29 November) before departing the country.

Tourism New Zealand and its NZ Inc partners today concluded a highly successful week of media hosting with an event at Hobbiton Movie Set and Tours, and the official opening of the Green Dragon Inn by Prime Minister John Key.

More than 100 international media who attended the Wellington World Premiere of The Hobbit: An Unexpected Journey, were farewelled from New Zealand at the place where all the movie’s adventures began – Hobbiton.

The event also marked the end of months of work to build and prepare the Green Dragon Inn, now open to Hobbiton visitors who can enjoy a Middle-earth beer at the end of their tours.

Tourism New Zealand Chief Executive Kevin Bowler says hosting the media at Hobbiton Movie Set and Tours was the perfect end to a hugely successful week of media activity.

“Hobbiton is the ultimate example of Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign.

“Anyone who thinks that Hobbiton is a fantasy land that exists only on the screen will see that it is actually a real place – not only here in Matamata, New Zealand at Hobbiton, but also throughout the country where visitors can experience for themselves a range of unique activities within those landscapes.”

General Manager of Hobbiton Movie Set and Tours Russell Alexander says he anticipated the official opening will mark the start of a new chapter for the operation with hosted tours doubling to 22 a day throughout December.

“Having the excitement of Premiere week ending with the official opening of Hobbiton will set the scene for fans eager to experience a slice of Middle-earth for themselves – and ensure Hobbiton is in the spot-light for all visitors through Matamata.”

Media at Hobbiton were treated to a true taste of New Zealand with food from top chef Martin Bosley and trophy award winning New Zealand wines from the 2012 Air New Zealand Wine Awards.

A number of international media will stay on in the country for a further tourism experience, hosted by Tourism New Zealand.

Kevin says: “We know that the stories this media group will write and broadcast will be seen and read by hundreds of millions of people, and that New Zealand is likely to feature heavily in many of them.”

Partners in the event included Tourism New Zealand, New Zealand Trade and Enterprise, Film New Zealand, New Zealand Film Commission, Air New Zealand and Wine Growers New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

March 2017: Commerce Commission Delays Decision On Fairfax-NZME

The Commerce Commission has delayed its decision on the proposed merger between NZME and Fairfax Media's New Zealand assets, saying the deal is complex and it needs more time to assess the impact on both news content and the advertising market. More>>

ALSO:

Plan Plan: Permanent Independent Hearings Panel Proposed For Planning

The Productivity Commission recommends creating a permanent independent hearings panel like the one that cut through local politics to settle Auckland’s Unitary Plan, for the whole country. More>>

ALSO:

Statistics: NZ Jobless Rate Falls To 5.1% Under New Methodology

New Zealand's unemployment rate fell more than expected in the second quarter as Statistics New Zealand adopted a new way of measuring the labour market to bring the country in line with international practices, and while a growing economy continued to support jobs growth. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news