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Website creates a unique way to save on holiday shopping

Website creates a unique way to save on holiday shopping.

Nov 29, 2012. Auckland, New Zealand.
Thanks to the rising popularity of gift cards, the bargain hunters might just find themselves saving a little more than usual this year, simply by using those gift cards to pay for shopping instead of money.

Throughout the last few years, gift cards have been on a constant climb in terms of use and popularity. Leveraging this phenomena, a website called Power Gift has come up with a unique way to sell consumers gift cards for lower than their face value. A $100 gift card for a certain store can be purchased for as low as $65, essentially saving the user $35 on any item in store.

“There’s a trend that really picks up during this time of the year, when consumers are out to find the best deals around. They go to Power Gift to grab discounted gift cards for stores which they already know they’ll be shopping at, so it’s a win situation” says Allen Shegay, a recent Massey University graduate and the founder of Power Gift.

The website has been up for just under a year but has already had thousands of consumers visiting it. During the busiest times one in every dozen will register an account with the site.

Power Gift works thanks to consumers who find themselves holding onto unwanted gift cards. They can quickly exchange those them for percentage of money with Power Gift. This allows the site to find those gift cards a new home by selling them at discounted prices.

Currently Power Gift is running holiday specials and is offering free shipping on any purchase.


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