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Alt Group Wins Pinnacle at Australian Design Biennale

Media Release
November 30, 2012

Alt Group Wins Pinnacle at Australian Design Biennale

Auckland based multidisciplinary design company, Alt Group, has achieved further design heights by winning a Pinnacle Award at the Australian Graphic Design Association (AGDA) Design Biennale Awards in Melbourne.

Alt Group won a Pinnacle award in the Design Effectiveness category of the awards in Melbourne last weekend for their identity project for Auckland Art Gallery Toi o Tamaki. The company also won a Judges’ Choice award for The Social Kitchen, a project created for Fisher & Pakyel, as well as 18 AGDA awards for projects ranging from the identity for Box Café at the Edge to their identity design work for Auckland University Press.

The AGDA Design Biennale Awards, now in their 20th year, are Australia’s premier awards for creative excellence in graphic design. Entered by designers and their clients, the Design Effectiveness category rewards outstanding examples of commercially successful design projects.
Alt Group’s identity design project for Auckland Art Gallery Toi o Tamaki was based on the idea of demystifying art through language. The re-imagined identity involved the creation of a text algorithim to enable the Gallery to communicate about its collections in different ways to different audiences.

With this new identity applied across the whole organisation, from print to digital to signage and physical collateral, the gallery has created a versatile visual language.

The Social Kitchen was a collaboration between the Fisher & Paykel design team and Alt Group. The Social Kitchen was a pop up installation at The Cloud on Queens Wharf, which was designed to reflect the evolving role of the kitchen as the social hub in people’s everyday lives.

Says Alt Group Managing Director, Ben Corban: “AGDA is one of the largest design awards in Australasia.

It’s great to have our work recognised in this competition – particularly in terms of the commercial impact design can have on business.”


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