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Alt Group Wins Pinnacle At Australian Design Biennale


NOVEMBER 30, 2012

Alt Group Wins Pinnacle At Australian Design Biennale

Auckland based multidisciplinary design company, Alt Group, has achieved further design heights by winning a Pinnacle Award at the Australian Graphic Design Association (AGDA) Design Biennale Awards in Melbourne.

Alt Group won a Pinnacle award in the Design Effectiveness category of the awards in Melbourne last weekend for their identity project for Auckland Art Gallery Toi o Tamaki. The company also won a Judges’ Choice award for The Social Kitchen, a project created for Fisher & Pakyel, as well as 18 AGDA awards for projects ranging from the identity for Box Café at the Edge to their identity design work for Auckland University Press.

The AGDA Design Biennale Awards, now in their 20th year, are Australia’s premier awards for creative excellence in graphic design. Entered by designers and their clients, the Design Effectiveness category rewards outstanding examples of commercially successful design projects.

Alt Group’s identity design project for Auckland Art Gallery Toi o Tamaki was based on the idea of demystifying art through language. The re-imagined identity involved the creation of a text algorithim to enable the Gallery to communicate about its collections in different ways to different audiences.

With this new identity applied across the whole organisation, from print to digital to signage and physical collateral, the gallery has created a versatile visual language.

The Social Kitchen was a collaboration between the Fisher & Paykel design team and Alt Group. The Social Kitchen was a pop up installation at The Cloud on Queens Wharf, which was designed to reflect the evolving role of the kitchen as the social hub in people’s everyday lives.

Says Alt Group Managing Director, Ben Corban: “AGDA is one of the largest design awards in Australasia.
It’s great to have our work recognised in this competition – particularly in terms of the commercial impact design can have on business.”

About Alt Group

Alt Group is an award-winning multidisciplinary design firm based in Auckland, New Zealand. With a team of 20, the company works across a diverse range of design disciplines including brand strategy, graphic design, interactive design and three-dimensional design.

Alt Group has won over 300 international and national awards during the past five years, including a Red Dot Grand Prix, ADC Gold Cube, Cannes Gold Lion, One Show Pencils, Graphis, AGDA and Webby awards. In 2012 Alt was awarded the Purple Pin at the New Zealand Best Design Awards. The company’s work has been featured in leading international design publications including the ID Design Annual, Novum, Process Journal, Elephant Magazine and Creative Review.

About Australian Design Biennale 2012

Held every two years since 1992 the AGDA Award programme has become Australia’s barometer for creative excellence. Known first as the Australian Graphic Design Association awards, they were renamed the Australian Design Biennale in 2012 to broaden the award and to raise the awareness of design, creativity and the community which serves design. This year all award categories have been put through a rigorous process of review and alignment, and says AGDA, the outcome is a “leaner, clearer and more relevant set of classifications.”


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