Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

BEEFLAMBNZ.COM Wins Prestigious Website Award

30 NOVEMBER 2012
FOR IMMEDIATE RELEASE


BEEFLAMBNZ.COM Wins Prestigious Website Award

Beef + Lamb New Zealand scooped the hotly contested prize for best private sector website at this year’s WriteMark New Zealand Plain English Awards.

The annual awards honour the organisations and people who are trying to make the world a better place by banishing jargon and gobbledygook.

The judges said: “This is certainly the best entry in the category. Beef + Lamb New Zealand’s farmer website shows a strong commitment to plain English. The purpose is really clear and the pages show plain language, active verbs, and short sentences. Useful summaries and clear navigation help site visitors quickly find what they need.”

Beef + Lamb New Zealand Chief Executive, Scott Champion says the organisation is committed to using clear, reader-focused language in its publications.

“Farmers are the ultimate straight talkers, so when we rebuilt our website last year, we wanted to make sure we do the same. Our vision was to provide a one-stop shop where New Zealand sheep and beef farmers can quickly find information to help them farm smarter.

“It was a great opportunity to review our content according to those all-important principles of conciseness, clarity and usability. Because it doesn’t matter how good your information is if no one reads it.”

Our users say they like the new site. Web statistics confirm it. Now more people visit more often – and read more while they’re there.

We worked hard to get our website to where it is now, so we’re absolutely thrilled to win this award. We reckon we can do even better still, but it’s splendid to know we’re off to a good start.



© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Law Commission: Resist Rushing To New “Deepfake” Law

Artificial intelligence techniques can create massive volumes of fake audio, images and video that is incredibly convincing and near-impossible to detect... While it is tempting to respond with new law, the study finds that the long list of current legislation covering the issues may be sufficient. More>>

ALSO:

'Contrary To US Interests': US Lockout Sees Android Ditch Huawei

Effective May 16, 2019, the Bureau of Industry and Security (BIS) amended the Export Administration Regulations (EAR) by adding Huawei Technologies Co., Ltd. (Huawei) to the Entity List. More>>

ALSO:

Real Estate: Auckland House Price Deflation Accelerates

The decline in Auckland house prices is starting to accelerate as the number of house sales plummet, not just in Auckland but in most parts of the country. More>>

ALSO:

'Wellbeing Budget': Grant Robertson Pre-Budget Speech

There has been a fair amount of attention in the media here and internationally on this year’s budget – our country’s first Wellbeing Budget. Enough for me to be invited to the recent Spring Meetings of the World Bank and International Monetary Fund, to talk about our approach... More>>

ALSO: