Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Northland Field Days Vital Part Of Business Calendar

Northland Field Days Vital Part Of Business Calendar

Businesses that don't attend the Northland Field Days lose untold exposure according to local machinery companies Dargaville Honda and Bryant Tractors.

Bryant Tractors - Northland Field Days

Held from February 21-23 in Dargaville the Northland Field Days is one of the country's biggest regional outdoor exhibitions drawing hundreds of thousands of dollars into the Kaipara and tens of thousands of people from all over New Zealand and Australia to the actual event.

The attraction of people makes it an incredibly attractive event to attend according to businesses from all over New Zealand, who say it is the only chance a year that such a wide number of people from such a large area will be in one place.

Bryant Tractors has had a site at the event for 29 years without fail and director Murray Bale says it presents representatives with the opportunity to see many potential customers in one place that they have been talking to remotely for weeks and sometimes months.

"This gives us chance to catch up with existing clients and hopefully get new clients to check out some of our products."

Dargaville Honda owner Bruce McKenzie goes further saying "If you're not there you're nowhere."

Dargaville Honda has been at the Northland Field Days for the past 12 years and McKenzie says there is no comparison when it comes to lead generation.

"There is no other time of the year when so many people walk by your door," says McKenzie. "For what we spend on it its as good, if not better than anything else we do."

Dargaville Honda generates a good number of solid leads an event with some years bringing in a lot of leads and Mckenzie says the secret is keeping staff on site.

"It's no good getting a site and then leaving it empty. We always make sure someone is on our site at all times."

Mckenzie is looking forward to the earlier date and says it should bring more visitors.

"The weather should be better and it's not so close to the Central Field Days so that should be a good thing."

The Northland Field Days will be held from February 21-23 in Dargaville, two and a half hours North of Auckland.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news