Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kia aims to be premium brand

Kia aims to be premium brand

Kia has set itself a goal of becoming a premium automotive global brand within the next five years.

That target was revealed by Kia Motors Vice-Chairman Lee Hyoung-keun at a gathering of the company’s top worldwide dealers and distributors.

Mr Lee says Kia Motors is on track to build its brand power to be on a par with European and Japanese automakers within five years, as it develops ever-more sophisticated vehicles that customers will aspire to own.

By attaining continuous sales growth and reinforcing global sports marketing at the up-coming 2014 FIFA World Cup football tournament, Kia is seeking to enter the list of “first-class brands” by 2017, adds Mr Lee.

He confirmed that Kia Motors has set itself a target of exporting 2.21 million units to overseas markets in 2012, which would represent an 8.3% increase over the 2.04 million units sold outside of Korea last year.

Kia’s increasing brand profile is being built on the back of stylish new models like the Optima mid-size sedan, the recently revised Sorento R and its all new premium flagship, the Quoris, which is currently being introduced to markets around the world.

While Kia Motors has been among the fastest growing car brands in the last decade, it has stated that future growth will be more moderate and its priority is to further lift the quality and technology of its products, which in turn, will also improve brand perception.

Todd McDonald, General Manager of Kia Motors New Zealand, was among the delegates at the four-day conference and says it was an extraordinary gathering.

“It was inspiring to witness the unveiling of a programme that will see the Kia brand continue to reach new levels over the next five years,” he says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news