Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kia aims to be premium brand

Kia aims to be premium brand

Kia has set itself a goal of becoming a premium automotive global brand within the next five years.

That target was revealed by Kia Motors Vice-Chairman Lee Hyoung-keun at a gathering of the company’s top worldwide dealers and distributors.

Mr Lee says Kia Motors is on track to build its brand power to be on a par with European and Japanese automakers within five years, as it develops ever-more sophisticated vehicles that customers will aspire to own.

By attaining continuous sales growth and reinforcing global sports marketing at the up-coming 2014 FIFA World Cup football tournament, Kia is seeking to enter the list of “first-class brands” by 2017, adds Mr Lee.

He confirmed that Kia Motors has set itself a target of exporting 2.21 million units to overseas markets in 2012, which would represent an 8.3% increase over the 2.04 million units sold outside of Korea last year.

Kia’s increasing brand profile is being built on the back of stylish new models like the Optima mid-size sedan, the recently revised Sorento R and its all new premium flagship, the Quoris, which is currently being introduced to markets around the world.

While Kia Motors has been among the fastest growing car brands in the last decade, it has stated that future growth will be more moderate and its priority is to further lift the quality and technology of its products, which in turn, will also improve brand perception.

Todd McDonald, General Manager of Kia Motors New Zealand, was among the delegates at the four-day conference and says it was an extraordinary gathering.

“It was inspiring to witness the unveiling of a programme that will see the Kia brand continue to reach new levels over the next five years,” he says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news