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Accentuate+ Wellington’s Newest Public Relations Consultancy


Wellington public relations consultant Rob McGregor has established a new public relations business Accentuate+ Public Relations (Accentuate), which began business today.

Rob McGregor said, “Accentuate has been created to provide organisations wanting to proactively manage their public relations with access to the experience and expertise that comes from understanding how to best manage their profile and reputation. Essentially, the new company incorporates my current public relations practice and enables me to involve a number of associates with key projects.

“We have been particularly encouraged by the way our clients have welcomed the change and have committed to continuing their association with us. The commitment to advocating on their behalf, the services provided and terms of engagement, remain unchanged.”

In the New Year, the company expects to make an announcement regarding the appointment of several associates of the new business.

With over 25 years experience in public relations and advertising, Rob McGregor has extensive industry knowledge and networks. Until Friday, he was a partner in Adroite Communications & Public Relations. Prior to founding Adroite in 2009, he managed Sorensen Group’s Wellington office and prior to that was Client Service Director at Ogilvy & Mather, Wellington. He began his public relations career with Network Communications.

Accentuate’s clients come from the public and private companies including industry associations, and the not-for-profit sector. Industry sector experience includes: financial services, publicly listed companies, fashion, crown-owned enterprises, information technology, education providers, agribusiness and the rural sector, viticulture, automotive, healthcare, voluntary sector organisations, hospitality and tourism.


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