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New General Manager for Run The Red

4 December, 2012

New General Manager for Run The Red

Run The Red, the company that manages millions of enterprise text messages, has promoted Lorelena Viki to General Manager.

Lorelena has held the position of Head of Operations for the past three years and will now take on a broader role including planning, leadership and partner management, working closely with mobile industry compliance groups such as the New Zealand Telecommunications Forum (TCF).

Lorelena will continue to oversee the Service Delivery and Operations Teams and support key clients such as Vodafone, The Department of Internal Affairs, Z and SKY TV.

Run The Red’s message volumes have increased 85% since 2011 and the company now manages more than 150 million messages per year through its Enterprise SMS Gateway, which is used by some of New Zealand’s largest public and private sector organisations.

Ben Northrop, Run The Red CEO says: “Run The Red continues to grow at a rapid rate and expand into new markets across Asia Pacific. Lorelena's passion for people brings a unique flavour to the fast-paced environment we have here at Run The Red.”

Lorelena has worked in the IT sector for more than 12 years. Prior to joining Run The Red, she worked as a Project Manager at Environmental Scientific Research (ESR) and as a Systems Test Analyst for the Ministry of Health.


About Run the Red

Run The Red is a market leader in providing text messaging solutions to businesses in New Zealand and abroad.

The companies Enterprise SMS Gateway and suite of mobile products manage more than 150 million messages per year for clients including Vodafone NZ and Fiji, Telecom, 2Degrees, The Co-operative Bank, Department of Internal Affairs and Kiwibank.

Run The Red is based in Wellington and has 12 staff and a sales presence in Auckland, Sydney and Los Angeles.


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