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Auckland Marketing Expert Helps Open up World of Opportunity

Auckland Marketing Expert Helps Open up World of Opportunity for SMEs

Marketing departments and big ideas traditionally go hand in hand with big business, but not anymore. VOLOM is providing stand out campaigns, sound measurable results without any impact on headcount, and expert advice from senior marketers.

A recent addition to the highly experienced team is Auckland’s James Smith, previously Marketing Communications Manager for Panasonic. A passionate communicator, he is impressed with VOLOM’s efficient approach and clever offering.

VOLOM’s outsourced marketing formula seems to be the answer to many businesses’ prayers with the company continuing to grow its nationwide network.

“Ninety one per cent of employing enterprises in New Zealand are SMEs, and a vast majority of those have no marketing department or staff member responsible for marketing communication initiatives. The opportunity to provide marketing muscle, for less than the cost to take on an employee, is extremely palatable to these businesses,” says Smith, who’s based in central Auckland.

“At VOLOM we provide resources that cover the full spectrum of marketing services in a model that is efficient and economical. It’s so rewarding to see some of New Zealand’s fantastic businesses tap into this and begin to realise their potential – I’m delighted to be part of that”.

The VOLOM business model pulls together a network of experienced marketers, like Smith, who deliver the full suite of marketing support. Smith’s broad marketing experience, including brand and campaign management, digital and web, and sales promotions, has seen him work with multiple agencies and across a range of industries from consumer electronics to financial services.

“Where a marketing consultancy typically focuses on strategy and an agency on campaign execution, VOLOM delivers it all. We act as an integral part of our clients’ businesses – think of us as the marketing team that sits in a different building,” explains Smith.

While Smith is passionate about the work, it’s the opportunity to assist local businesses to grow that is the real draw card of working at VOLOM.

“Kiwis’ innate entrepreneurial spirit is captured in New Zealand businesses, my job is to help these organisations tell their story, raise their profile and market their goods. I’m privileged to be involved, to support them in maximising opportunities and assist them in success,” says Smith.

VOLOM offers a no obligation 10 minute online marketing audit at, a tool that provides businesses with a quick snapshot of their current marketing activity.


VOLOM specialises in providing outsourced marketing resources for small and medium sized New Zealand businesses across diverse industries. Created by mathematician and former Saatchi and Saatchi advertising specialist Paul Wilkes, VOLOM is an industry first business model offering SMEs marketing expertise and resources previously available only to large companies, without the high cost.

VOLOM is built on a network of marketing professionals, initially started in Auckland and rapidly growing to a fully national network. For less than it costs to take on one full time employee, VOLOM clients are delivered a marketing department for a set number of hours each week to suit their needs. VOLOM provides the full spectrum of marketing expertise from brand identity to direct marketing and everything in between – all managed from an office of experience marketing experts.

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