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Blanc: Celebrating Good Times Out West

6 December 2012


West Auckland Locals Invited To ‘Wallpaper’ New Store

blanc, West Auckland’s newest retailer, opened its doors this week in the much anticipated launch of the new liquor retail store, located on the long established Lincoln Vineyards site at 130 Lincoln Road, Henderson.

blanc, is a new liquor retail store with a unique attitude. It’s bringing back the ‘good old days’ where great customer service was the focus, customers had an enjoyable shopping experience and felt valued for their custom. There was a great sense of community and friendliness. Shopping was a joy!

blanc’s credo is to bring back the joy of shopping, celebrating and enhancing their customers’ experience of ‘Good Times Out West’. Top of the list of blanc’s offering is great customer service, as well as a unique and refreshing in-store experience, a vast range of wines, beers, spirits and liqueurs. Customers will find product lines not available in the supermarket, or other standard liquor stores.

blanc prides itself on having one of the largest range of varieties of beer (150 at last count), sourced from all over the world, as well as the best craft beers from New Zealand. Wines from New Zealand’s best wine growing areas take centre stage, with over 1000 labels, including all varietals of white and red and everything in between. The spirits and liqueur selections showcase some of the most unique and best product available from around the world. Customers will find products that until now, have been largely unseen, enough to make that hard-to-buy for Christmas gift a breeze!

“Shopping for liquor has become a forgotten art,” says Garrick Rigby, blanc Store Manager. “Choosing your wine, beer and spirits for any occasion, should be an enjoyable experience and part of the celebration it is intended for. We want our customers to feel valued and appreciated and we show this by giving them a quality experience in-store,” says Garrick.

‘Good Times Out West’ Photo Search
To celebrate the opening of blanc’s new retail premises, locals are invited to share their own memories of “Good Times Out West” by bringing photos of happy times spent in West Auckland into the blanc store for display. These images could be found in the black and white prints from an old forgotten album, or recent digital images taken on smart-phones.

“We really want to make blanc somewhere that locals feel at home in and reflects their personalities,” says Garrick. “West Aucklanders know how to have a good time, no doubt about that! The idea of capturing that feeling and memory of ‘Good Times Out West’ in a photo and sharing it as part of our store identity is something unique and we are really looking forward to seeing what different ways our customers express that,” says Garrick.

Bring your ‘Good Times Out West’ photo in-store when you shop at blanc or email it to The new blanc store is located at 130 Lincoln Road, Henderson, West Auckland.

Photos will be selected and displayed throughout the blanc store in a celebration of ‘Good Times Out West’.

Photos that are selected for display will receive gifts of product from the blanc store.

About blanc
blanc, is a new liquor retail store, part of Lincoln Vineyards, located at 130 Lincoln Road, Henderson. As well as having the best brands of wine, beer and spirits at genuine prices, blanc is bringing the joy back to shopping, with a focus on excellent customer service and delivering a unique retail experience.

The new premises have been designed to create open, airy spaces, with the large range of product displayed in attractive shelving, fridges and display areas. Customer and file photos depicting ‘Good Times Out West’ adorn the shelf aisles, and forms the identity of in-store and outdoor signage, advertising and other promotional materials.

blanc also offer customers the opportunity to enjoy a drink and light antipasto-style meal in the outdoor seating areas. Wine tastings and other events are planned throughout the year (details will be shared via the blanc website and Facebook page).

About Lincoln Vineyards

Lincoln Vineyards is a successful business run by a local family who have enjoyed a long and loyal legacy serving West Auckland locals. The family owned and operated business, originally established in 1937 has been run in the Fredatovich family over four generations.

Lincoln Vineyards began in 1937 by pioneering winemaker Petar Fredatovich, providing quality wine for the early settlers in New Zealand. His son Peter Dick Fredatovich worked with other local producers to make West Auckland the major wine producing region of the time. Peter was honoured for his efforts with an MBE.

Peter Michael Fredatovich took over the helms of Lincoln Vineyards from his father, at a time of phenomenal growth in the local wine industry, and enjoyed success in both local and international markets. His son, Peter Fredatovich Jnr, Director, Lincoln Vineyards Ltd is the current owner, and has led the formation and launch of the new blanc store; expressing the vision for the future of the family business he shared with his father.

As well as the blanc retail store, Lincoln Vineyards bottles it’s own range of wine and ports with grapes sourced from leading vineyards throughout Marlborough and Hawke’s Bay; and houses ‘Langtons on Lincoln’, a large function centre and grounds on-site, catering for a variety of events, including weddings, corporate and local events.


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