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New Look for National Accounting & Taxation Organisation

New Name, New Look for National Accounting & Taxation Organisation

5 December 2012

A new name and a fresh new look has been unveiled by the Accountants and Tax Agents Institute of New Zealand (ATAINZ).

Formerly known as the Tax Agents Institute of New Zealand (TINZ), the organisation represents more than 300 accountants and tax agents throughout the country.

The rebrand, with its iconic Kiwi flavour, represents the positive outcome of the organisation’s broadening footprint and expanding membership nationwide.

ATAINZ president Pene Johnstone says the organisation has evolved over the years, since it was established in 1976.

“We wanted a fresh and essentially Kiwi visual identity that reflects our heritage while recognising our continued and unparalleled dedication to representation of our members,” says Mrs Johnstone.

“The ATAINZ brand represents our confidence and commitment to further taxation education and practice, and to provide professional representation for tax practitioners throughout New Zealand.”

ATAINZ is one of only a few organisations in New Zealand currently granted ‘approved advisor group’ status by the Inland Revenue Department and has also developed strong business relationships with all relevant Government departments in the past three decades.

ATAINZ executive director Alex Zilionis says rebranding represents a fundamental evaluation of who and what ATAINZ is, and what its objectives are.

“We pride ourselves on providing a grassroots service in a professional manner. When we felt a change was timely we approached our members for their opinions and quickly secured overwhelming support in favour of a rebrand. We’re extremely pleased with the outcome, which more effectively communicates our growth, future focus and value proposition for both existing and prospective members.”

Continuing education is a compulsory requirement of membership of ATAINZ, providing assurance to the public that ATAINZ-certified taxation practitioners are up to date with taxation and accounting-related issues.

ATAINZ members are required to comply with the institute’s Code of Ethics which covers four primary service areas and compliance failures are managed through proven disciplinary procedures to safeguard public assurance in dealings with members of ATAINZ.

“We are very excited about our future direction,” says Mrs Johnstone.

“Our new name and new look incorporates our established core values while reflecting a dynamic approach to the continued promotion of taxation education and delivery of an unrivalled, high quality and personal service to our clients, members and collaborative partners.”


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