Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Middle-earth campaign wins world’s best travel award

100% Middle-earth campaign wins world’s best travel award

Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign has taken out the award for ‘World's Leading Destination Marketing Campaign’ in the World Travel Awards 2012 Grand Final.

The win was announced at a red-carpet awards gala ceremony in New Delhi last night.

The evening marks the culmination of a year-long search by The World Travel Awards for the very best in travel and tourism including destination marketing campaign.

The award winners were decided by tourism professionals in over 171 countries across the globe including travel agencies, tour and transport companies and tourism organisations.

Tourism New Zealand Chief Executive Kevin Bowler says; “It is a huge honour to win this category, recognising the strength and effectiveness of our new 100% Middle-earth, 100% Pure New Zealand campaign.

“We believe that we have identified a valuable opportunity to enhance the country's international profile through its association with the filming of The Hobbit trilogy.

“Through our new 100% Pure New Zealand campaign we aim to leverage the attention that New Zealand will receive by starring in these movies, and convert that attention into travel.

“Receiving recognition from the international tourism industry for the work we are doing is a great achievement.”

Tourism New Zealand Chair Kerry Prendergast offered her congratulations to the organisation and its management team.

“This award is a global acknowledgement of the commitment to excellence and the talent that exists across Tourism New Zealand. To sustain a campaign for 13 years that has won awards throughout its evolution is something to be extremely proud of.”

The award comes at the end of a great year for Tourism New Zealand having been voted ‘Leading Tourist Board’ in the 2012 Australasian World Travel Awards, named the 'Favourite Country - Worldwide' at the Telegraph Travel Awards and ‘Favourite Emerging Destination - Overseas' at the Condé Nast Traveller Reader' Travel Awards in India.

New Zealand has also been named the top destination for 2013 by Flight Centre Australia.

The World Travel Awards were launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

For more information about the awards visit www.worldtravelawards.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Prices Up, Volume Down: March NZ House Sales Drop 10% As Loan Curbs Bite

New Zealand house sales dropped 10 percent in March from a year earlier as the Reserve Bank’s restrictions on low-equity mortgages continue to weigh on sales of cheaper property. More>>

ALSO:

Scoop Business: Chorus To Appeal Copper Pricing Judgment

Chorus will appeal a High Court ruling upholding the Commerce Commission’s determination setting the regulated prices on the telecommunications network operator’s copper lines. More>>

ALSO:

Earlier:

Cars: Precautionary Recalls Announced For Toyota Vehicles

Toyota advises that a number of its New Zealand vehicles are affected by a series of precautionary global recalls. Toyota New Zealand General Manager Customer Services Spencer Morris stressed that the recalls are precautionary. More>>

ALSO:

'Gardening Club': Air Freight Cartel Nets Almost $12 Million In Penalties

The High Court in Auckland has today ordered Swiss company Kuehne + Nagel International AG to pay a penalty of $3.1 million plus costs for breaches of the Commerce Act. Kuehne + Nagel’s penalty brings the total penalties ordered in this case to $11.95 million ... More>>

ALSO:

Crown Accounts: Revenue Below Projections

Core Crown tax revenue has increased by $1.9 billion (or 5.0%) compared to the same time last year. However this was $1.1 billion less than expected and is reflected across most tax types, continuing the pattern of recent months. More>>

ALSO:

Efficiency: Businesses And Households To Save From New Energy Plans

Minister of Energy and Resources Simon Bridges today announced three energy efficiency initiatives to improve business productivity, save money and reduce carbon emissions. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news