Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Middle-earth campaign wins world’s best travel award

100% Middle-earth campaign wins world’s best travel award

Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign has taken out the award for ‘World's Leading Destination Marketing Campaign’ in the World Travel Awards 2012 Grand Final.

The win was announced at a red-carpet awards gala ceremony in New Delhi last night.

The evening marks the culmination of a year-long search by The World Travel Awards for the very best in travel and tourism including destination marketing campaign.

The award winners were decided by tourism professionals in over 171 countries across the globe including travel agencies, tour and transport companies and tourism organisations.

Tourism New Zealand Chief Executive Kevin Bowler says; “It is a huge honour to win this category, recognising the strength and effectiveness of our new 100% Middle-earth, 100% Pure New Zealand campaign.

“We believe that we have identified a valuable opportunity to enhance the country's international profile through its association with the filming of The Hobbit trilogy.

“Through our new 100% Pure New Zealand campaign we aim to leverage the attention that New Zealand will receive by starring in these movies, and convert that attention into travel.

“Receiving recognition from the international tourism industry for the work we are doing is a great achievement.”

Tourism New Zealand Chair Kerry Prendergast offered her congratulations to the organisation and its management team.

“This award is a global acknowledgement of the commitment to excellence and the talent that exists across Tourism New Zealand. To sustain a campaign for 13 years that has won awards throughout its evolution is something to be extremely proud of.”

The award comes at the end of a great year for Tourism New Zealand having been voted ‘Leading Tourist Board’ in the 2012 Australasian World Travel Awards, named the 'Favourite Country - Worldwide' at the Telegraph Travel Awards and ‘Favourite Emerging Destination - Overseas' at the Condé Nast Traveller Reader' Travel Awards in India.

New Zealand has also been named the top destination for 2013 by Flight Centre Australia.

The World Travel Awards were launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

For more information about the awards visit www.worldtravelawards.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Insurers Up For More Payouts: Chch Property Investor Wins Policy Appeal In Supreme Court

Ridgecrest NZ, a property investor, has won an appeal in the Supreme Court over insurance cover provided by IAG New Zealand for a Christchurch building damaged in four successive earthquakes. More>>

ALSO:

Other Cases:

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news