Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Middle-earth campaign wins world’s best travel award

100% Middle-earth campaign wins world’s best travel award

Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign has taken out the award for ‘World's Leading Destination Marketing Campaign’ in the World Travel Awards 2012 Grand Final.

The win was announced at a red-carpet awards gala ceremony in New Delhi last night.

The evening marks the culmination of a year-long search by The World Travel Awards for the very best in travel and tourism including destination marketing campaign.

The award winners were decided by tourism professionals in over 171 countries across the globe including travel agencies, tour and transport companies and tourism organisations.

Tourism New Zealand Chief Executive Kevin Bowler says; “It is a huge honour to win this category, recognising the strength and effectiveness of our new 100% Middle-earth, 100% Pure New Zealand campaign.

“We believe that we have identified a valuable opportunity to enhance the country's international profile through its association with the filming of The Hobbit trilogy.

“Through our new 100% Pure New Zealand campaign we aim to leverage the attention that New Zealand will receive by starring in these movies, and convert that attention into travel.

“Receiving recognition from the international tourism industry for the work we are doing is a great achievement.”

Tourism New Zealand Chair Kerry Prendergast offered her congratulations to the organisation and its management team.

“This award is a global acknowledgement of the commitment to excellence and the talent that exists across Tourism New Zealand. To sustain a campaign for 13 years that has won awards throughout its evolution is something to be extremely proud of.”

The award comes at the end of a great year for Tourism New Zealand having been voted ‘Leading Tourist Board’ in the 2012 Australasian World Travel Awards, named the 'Favourite Country - Worldwide' at the Telegraph Travel Awards and ‘Favourite Emerging Destination - Overseas' at the Condé Nast Traveller Reader' Travel Awards in India.

New Zealand has also been named the top destination for 2013 by Flight Centre Australia.

The World Travel Awards were launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

For more information about the awards visit www.worldtravelawards.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news