2013 bodes well for New Zealand businesses
2 January 2013
2013 bodes well for New Zealand businesses
Business owners should be relishing the thought of returning to work in the New Year given that New Zealand business confidence is indicated to be well up on last year, according to the Grant Thornton IBR survey.
New Zealand sits 10th on the world business optimism table (see graph below).
Pam Newlove, Co-Chair and Partner, Grant Thornton New Zealand Ltd, said that business confidence has lifted 22% on this time last year to 58%, well ahead of neighbours, Australia, where confidence was up only 7% to 31%.
“New Zealand business owners have accepted that the tough grind we’ve been going through over the last couple of years is the new norm and they are just knuckling down and doing the business. They have learnt to be smarter about how they do business rather than lament the recent difficult times. Successful operators are identifying their niche products or services and capitalising on opportunities and securing market share that way.
“Australia may not have suffered the level of pain that we endured during the global financial crisis, but with the slowdown of China and the fall in commodity prices, indicators have turned south in the ‘lucky country’ with a slew of major redundancies in some of the larger companies.
“Employment aspirations show that 34% of New Zealand companies are looking to employ more staff in 2013 compared with only 8% in Australia.”
New Zealand companies have almost twice the level of optimism currently being experienced in Australia when it comes to forecast revenues and profitability.
“Seventy per cent were expecting increased revenue over the next 12 months and 58% were expecting an increase in profitability. For Australia the figures were 36% and 34%, another indicator of the shape of their economy,” she said.
Lack of skilled labour (38%) red tape (31%) and a shortage of working capital (28%) were all cited as constraints to growing and expanding businesses.
“Red tape is interesting, although it is noted as a constraint, it is less of a concern in this country compared with many others. Interestingly, New Zealand is often seen as an easier place to do business relative to other jurisdictions.
“The overall picture is one of an improving economy but there are some key messages that have come out of the survey. Businesses must look after and retain their good staff, continue to educate and upskill them and continue to invest energy and time into maintaining and managing customer relationships,” she said.
The global outlook
Hopes for a strong start to economic recovery in 2013 look to be diminishing as business confidence in mature economies continues to fall away caused by concerns over the United States ‘fiscal cliff’ and ongoing fears over the long-term viability of Eurozone is dampening growth prospects, according to the survey.
The IBR reveals that global business optimism stands at just net 4% heading into the New Year. This halts a rally in confidence seen in the first half of 2012, when global business optimism reached 23%, and brings it nearer to the 0% level observed this time last year.
The fall in global business optimism has been largely driven by a huge fall in the world’s largest economy, the United States. Optimism amongst US business leaders climbed to 50% in Q2 this year, but slumped back to -4% in Q4 – the lowest since the depths of the financial crisis. Expectations for increasing revenues (down 10 percentage points) and profits (down 9) both fell sharply over the past three months. This chimes with research from Grant Thornton US which suggests 40% of CFOs have delayed decision making because of fiscal cliff concerns.
Ed Nusbaum, CEO of Grant Thornton International, said: “There is no question that protracted negotiations over how to resolve both the sovereign debt crisis in the Eurozone and the fiscal cliff in the United States have weighed heavily on business confidence over the past six months. With the economic outlook clouded by these issues, business investment becomes a much riskier proposition for many.
“The hope, both in the United States and around the world, is that these issues can be resolved and that this drop in confidence is temporary rather than the start of a longer decline.”
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Notes to editors:
The Grant Thornton International Business Report (IBR) provides insight into the views and expectations of more than 12,500 businesses per year across 44 economies. This unique survey draws upon 21 years of trend data for most European participants and 10 years for many non-European economies.
A couple of months back we launched the IBR data visualisation tool which allows users to analyse data going back to 1993, where available and back to 2004 for New Zealand and 2003 for Australia.
For more information, please visit: www.internationalbusinessreport.com
Data collection is managed by Grant Thornton International's core research partner -Experian. Questionnaires are translated into local languages with each participating country having the option to ask a small number of country specific questions in addition to the core questionnaire. Fieldwork is undertaken on a quarterly basis. The research is carried out primarily by telephone.
IBR is a survey of both listed and privately held businesses. The data for this release are drawn from interviews with 3,200 businesses from all industry sectors across the globe conducted in November/December 2012. The target respondents are chief executive officers, managing directors, chairmen or other senior executives.