Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Toyota thanks Kiwi customers for 25 years at Number 1

3 January 2013

Toyota thanks Kiwi customers for 25 years at Number 1

Toyota New Zealand says Kiwis deserve a huge vote of thanks for believing in the company and making it this country’s new car sales leader for the past quarter century.

2012 was the 25th year in a row that Toyota has topped the new car sales charts in New Zealand. The company’s time on top dates back to when The Cosby Show was this country’s top rated TV show, CDs outsold vinyl records for the first time and Rick Astley (Never Gonna Give You Up) and George Michael (Faith) had chart-topping singles.

Toyota New Zealand CEO Alistair Davis says while The Cosby Show and Rick Astley may have long since faded from the nation’s consciousness, New Zealanders’ faith in Toyota has stood the test of time and the company has that to thank for its prolonged success.

“Kiwis’ belief in Toyota is obviously a powerful force. It’s clear to us that when Kiwis find something they love they stick with it,” he says. “We are humbled by the loyalty and trust the New Zealand public has put in our vehicles during the past quarter of a century.

We want to say a big thank you to all Toyota lovers who have helped make us New Zealand’s best selling car company for the past 25 years. Without the support of our loyal customers we wouldn’t be where we are.”

Mr Davis says Toyota NZ has sold more than 430,800 new vehicles over the past 25 years.

More than 22,000 new vehicles sold in 2012 compared to just over 16,000 sold 25 years ago.

“Plenty has changed over the past 25 years. We now have more than 100 model variants in our new vehicle range, compared to around 60 in 1988. One massive change has been the rise of the SUV market. Twenty-five years ago our sales were dominated by sedans, hatchbacks and wagons and we sold just 48 SUVs. In 2012 we sold more than 4,000.”

Mr Davis says the introduction of hybrids is another feature of Toyota’s last 25 years with almost 5,000 new hybrids (including Lexus) sold in New Zealand.

Toyota New Zealand’s top selling model over the past 25 has been the omnipresent Corolla, with Hilux, Camry and Hiace its other mainstays.

Kiwis’ love affair with Toyota has led to the company being part of many significant milestones at both a community and national level over the past quarter century.

“From the community groups we work with to all of New Zealand’s America’s Cup challenges, Kiwis have embraced Toyota’s involvement, which is special for us,” Mr Davis says.

He says one thing that hasn’t changed over the past 25 years is Toyota’s goal of helping to fulfill its customers’ ambitions.

“That won’t change for the next 25 years either. We can’t take the loyalty of our customers for granted so for us it is all about the Japanese idea of Kaizen, or continuous improvement, focused on meeting the needs of all New Zealanders.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Balance Of Trade: NZ Posts Trade Deficit In October On Falling Dairy Exports

New Zealand’s posted its largest monthly trade deficit for October in six years, while narrowing the shortfall from September, led by a fall in dairy exports to China while all main imports into the country rose. More>>

ALSO:

Gigatown Winner: Plenty Of Positives For Dunedin

Although the city has taken the Gigatown title, along with new ultrafast 1Gbps broadband and funding for $700,000 worth of UFB-related initiatives across the community, Mr Cull says Dunedin has gained so much more through its involvement. More>>

ALSO:

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news