Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Toyota thanks Kiwi customers for 25 years at Number 1

3 January 2013

Toyota thanks Kiwi customers for 25 years at Number 1

Toyota New Zealand says Kiwis deserve a huge vote of thanks for believing in the company and making it this country’s new car sales leader for the past quarter century.

2012 was the 25th year in a row that Toyota has topped the new car sales charts in New Zealand. The company’s time on top dates back to when The Cosby Show was this country’s top rated TV show, CDs outsold vinyl records for the first time and Rick Astley (Never Gonna Give You Up) and George Michael (Faith) had chart-topping singles.

Toyota New Zealand CEO Alistair Davis says while The Cosby Show and Rick Astley may have long since faded from the nation’s consciousness, New Zealanders’ faith in Toyota has stood the test of time and the company has that to thank for its prolonged success.

“Kiwis’ belief in Toyota is obviously a powerful force. It’s clear to us that when Kiwis find something they love they stick with it,” he says. “We are humbled by the loyalty and trust the New Zealand public has put in our vehicles during the past quarter of a century.

We want to say a big thank you to all Toyota lovers who have helped make us New Zealand’s best selling car company for the past 25 years. Without the support of our loyal customers we wouldn’t be where we are.”

Mr Davis says Toyota NZ has sold more than 430,800 new vehicles over the past 25 years.

More than 22,000 new vehicles sold in 2012 compared to just over 16,000 sold 25 years ago.

“Plenty has changed over the past 25 years. We now have more than 100 model variants in our new vehicle range, compared to around 60 in 1988. One massive change has been the rise of the SUV market. Twenty-five years ago our sales were dominated by sedans, hatchbacks and wagons and we sold just 48 SUVs. In 2012 we sold more than 4,000.”

Mr Davis says the introduction of hybrids is another feature of Toyota’s last 25 years with almost 5,000 new hybrids (including Lexus) sold in New Zealand.

Toyota New Zealand’s top selling model over the past 25 has been the omnipresent Corolla, with Hilux, Camry and Hiace its other mainstays.

Kiwis’ love affair with Toyota has led to the company being part of many significant milestones at both a community and national level over the past quarter century.

“From the community groups we work with to all of New Zealand’s America’s Cup challenges, Kiwis have embraced Toyota’s involvement, which is special for us,” Mr Davis says.

He says one thing that hasn’t changed over the past 25 years is Toyota’s goal of helping to fulfill its customers’ ambitions.

“That won’t change for the next 25 years either. We can’t take the loyalty of our customers for granted so for us it is all about the Japanese idea of Kaizen, or continuous improvement, focused on meeting the needs of all New Zealanders.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news