Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ has 415,000 shoppers who look in stores, buy online

Media release

January 8, 2013

New Zealand has 415,000 “showroomers”:shoppers who look in stores then buy online

About 15 in every 100 adult New Zealand shoppers with internet access are looking at items in stores – before buying online.

About seven in 100 are buying online from a different retailer than the one who showed them or let them try on items.

A new HorizonPoll survey of 2,425 New Zealanders nationwide finds that 14.6% of adults are indulging in what is known overseas as“showrooming”. That equates to about 425,000 adult shoppers.

After visiting a store:

• 5.6% of adults with internet access , bought online from the same retailer in New Zealand (about 159,000 people)

• 5.9% bought online from a different retailer in New Zealand (about 168,000people), and

• 3.1% bought from a different retailer overseas (88,000 people).

Overall, the survey finds 74.5% of adults with access to the internet are buying retail goods online in New Zealand, 41.1% overseas. Only 20.2% of adults with access don’t buy retail goods online.

Horizon Research Manager Grant McInman says the survey finds overall that more than 2.1 million adults in New Zealand with internet access are retail shopping online from local retailers.

In comments to Horizon, those shopping offshore say that they have little sympathy for local retailers who don’t compete on price.

Some retailers have reportedly considered charging a fee for trying on clothes in store.

Horizon says this might concern the 5.6% of adults who are viewing or trying items – then buying from the same retailer online later.

Survey question:

Some shoppers are said to go "showrooming": they visit stores to view products and services and try on items like clothes or shoes, then buy online from elsewhere, either in New Zealand or overseas.

In the past three months have you visited a store to view or try items, and then later bought them on line?

A. Yes - from the same retailer


5.6%

B. Yes - from a different retailer


5.9%

C. Yes - from a different retailer overseas


3.1%

D. No


85.4%

From where do you buy retail goods online, if at all?

A. New Zealand


74.5%

B. Overseas


41.1%

C. Do not buy online


20.2%

The “showrooming” survey was conducted between November 23 and December 5. Weighted to represent the adult population at the last census, the maximum margin of error, at a 95% confidence level, is +/- 2%. Some 87% of adult New Zealanders can access the internet.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Budget Policy Statement: Spending Wins Over Tax Cuts; Big Ticket Items Get Boost

Income tax cuts are on hold as the government says “responding to the earthquakes and reducing debt are currently of higher priority”, although election year tax sweeteners remain possible. More>>

ALSO:

Fishy: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news