Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ has 415,000 shoppers who look in stores, buy online

Media release

January 8, 2013

New Zealand has 415,000 “showroomers”:shoppers who look in stores then buy online

About 15 in every 100 adult New Zealand shoppers with internet access are looking at items in stores – before buying online.

About seven in 100 are buying online from a different retailer than the one who showed them or let them try on items.

A new HorizonPoll survey of 2,425 New Zealanders nationwide finds that 14.6% of adults are indulging in what is known overseas as“showrooming”. That equates to about 425,000 adult shoppers.

After visiting a store:

• 5.6% of adults with internet access , bought online from the same retailer in New Zealand (about 159,000 people)

• 5.9% bought online from a different retailer in New Zealand (about 168,000people), and

• 3.1% bought from a different retailer overseas (88,000 people).

Overall, the survey finds 74.5% of adults with access to the internet are buying retail goods online in New Zealand, 41.1% overseas. Only 20.2% of adults with access don’t buy retail goods online.

Horizon Research Manager Grant McInman says the survey finds overall that more than 2.1 million adults in New Zealand with internet access are retail shopping online from local retailers.

In comments to Horizon, those shopping offshore say that they have little sympathy for local retailers who don’t compete on price.

Some retailers have reportedly considered charging a fee for trying on clothes in store.

Horizon says this might concern the 5.6% of adults who are viewing or trying items – then buying from the same retailer online later.

Survey question:

Some shoppers are said to go "showrooming": they visit stores to view products and services and try on items like clothes or shoes, then buy online from elsewhere, either in New Zealand or overseas.

In the past three months have you visited a store to view or try items, and then later bought them on line?

A. Yes - from the same retailer


5.6%

B. Yes - from a different retailer


5.9%

C. Yes - from a different retailer overseas


3.1%

D. No


85.4%

From where do you buy retail goods online, if at all?

A. New Zealand


74.5%

B. Overseas


41.1%

C. Do not buy online


20.2%

The “showrooming” survey was conducted between November 23 and December 5. Weighted to represent the adult population at the last census, the maximum margin of error, at a 95% confidence level, is +/- 2%. Some 87% of adult New Zealanders can access the internet.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news