Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


From The Ridiculous To The Sublime: SublimeNZ Turns Seven


Media release
From The Ridiculous To The Sublime: SublimeNZ Turns Seven

Auckland, January 2013: The life expectancy for a New Zealand start-up is often pretty short, but not so for experiential marketing agency SublimeNZ which is celebrating its seventh birthday this month.

SublimeNZ was founded in 2006 by Kiwi entrepreneur Robert Bruce from the spare room of his parents’ home in Kapiti. From humble beginnings the agency has grown from strength to strength and after a bumper year, care of the Rugby World Cup, it was purchased by PPR (Professional Public Relations) in October 2012. One might say a ridiculous idea has become a sublime experience.

“SublimeNZ has always been about creating meaningful and engaging experiences between brands and customers, normally through the use of people,” says founder and now GM – Experiential, Robert Bruce.

“It has been exciting and rewarding watching SublimeNZ grow over the last 7 years; in some respects time has flown, but looking back I realise how far we have come.”

SublimeNZ has recently been awarded 31st fastest growing company in New Zealand at the prestigious Deloitte Fast 50 Awards and was the only experiential agency to feature in the competition, with growth of 215.31%.

But it has not always been plain sailing as Bruce recalls, “Looking back at the GFC, it was a pretty tough time for the experiential marketing industry. I think that period gave business owners an overdue wake-up call because there was a lot of excess going on and the agencies without strong value propositions and reputations somewhat disappeared.”

“My mentor Peter Leitch (AKA the Mad Butcher) once told me “you can’t have what you can’t afford” and there is some real truth to that – though it took a while to accept it!”

The agency has contracted in excess of 2000 brand ambassadors nationally to represent its wide range of top clients at events, expos, supermarkets, or outdoors. To commemorate ‘Seven Years of Sublime’ the agency is journeying through time by uploading hundreds of photos to its Facebook page, many of which have never been seen before.

“It has been great fun digging through these old photos and they have brought back a lot of memories. We hope that through this some of our old crew or clients reconnect with us and perhaps share their own photos or stories about their time with the agency. Watching some of the team grow and start their own careers has been a real thrill for me, so we would love to stay in touch,” concludes Bruce.

To view all photos, visit the SublimeNZ Facebook page at www.facebook/sublimenz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tubes: Tasman Global Access Cable Goes Live

Spark, Vodafone and Telstra have today announced the Tasman Global Access (TGA) cable is officially in service and ready to carry vast quantities of Internet traffic between New Zealand and the world. More>>

ALSO:

Theresa Does: Brexit Letter Sees NZD Touch Week-High Vs GBP On Brexit

The New Zealand dollar rose to a week-high against the British pound and euro after UK Prime Minister Theresa May officially triggered Britain's exit from the European Union. More>>

ALSO:

Statistics: Business Research And Development Up 29 Percent

Computer services and machinery manufacturing firms led the way in an almost 30 percent lift in business spending on research and development (R&D) in 2016, Stats NZ said today. Businesses spent $1.6 billion on R&D in 2016, up $356 million (29 percent) from 2014. More>>

ALSO:

China Shopping: NZ-China FTA Upgrade Agreed Among Slew Of New Deals

New Zealand Prime Minister Bill English and China Premier Li Keqiang signed off a series of cooperation deals spanning trade, customs, travel and climate change and confirmed commencement of official talks on an upgrade to the nine-year old free-trade agreement between the two countries. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news