Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

From The Ridiculous To The Sublime: SublimeNZ Turns Seven


Media release
From The Ridiculous To The Sublime: SublimeNZ Turns Seven

Auckland, January 2013: The life expectancy for a New Zealand start-up is often pretty short, but not so for experiential marketing agency SublimeNZ which is celebrating its seventh birthday this month.

SublimeNZ was founded in 2006 by Kiwi entrepreneur Robert Bruce from the spare room of his parents’ home in Kapiti. From humble beginnings the agency has grown from strength to strength and after a bumper year, care of the Rugby World Cup, it was purchased by PPR (Professional Public Relations) in October 2012. One might say a ridiculous idea has become a sublime experience.

“SublimeNZ has always been about creating meaningful and engaging experiences between brands and customers, normally through the use of people,” says founder and now GM – Experiential, Robert Bruce.

“It has been exciting and rewarding watching SublimeNZ grow over the last 7 years; in some respects time has flown, but looking back I realise how far we have come.”

SublimeNZ has recently been awarded 31st fastest growing company in New Zealand at the prestigious Deloitte Fast 50 Awards and was the only experiential agency to feature in the competition, with growth of 215.31%.

But it has not always been plain sailing as Bruce recalls, “Looking back at the GFC, it was a pretty tough time for the experiential marketing industry. I think that period gave business owners an overdue wake-up call because there was a lot of excess going on and the agencies without strong value propositions and reputations somewhat disappeared.”

“My mentor Peter Leitch (AKA the Mad Butcher) once told me “you can’t have what you can’t afford” and there is some real truth to that – though it took a while to accept it!”

The agency has contracted in excess of 2000 brand ambassadors nationally to represent its wide range of top clients at events, expos, supermarkets, or outdoors. To commemorate ‘Seven Years of Sublime’ the agency is journeying through time by uploading hundreds of photos to its Facebook page, many of which have never been seen before.

“It has been great fun digging through these old photos and they have brought back a lot of memories. We hope that through this some of our old crew or clients reconnect with us and perhaps share their own photos or stories about their time with the agency. Watching some of the team grow and start their own careers has been a real thrill for me, so we would love to stay in touch,” concludes Bruce.

To view all photos, visit the SublimeNZ Facebook page at www.facebook/sublimenz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fletcher Whittled: Fletcher Dumps Adamson In Face Of Dissatisfaction

Fletcher Building has taken the unusual step of dumping its chief executive, Mark Adamson, as the company slashed its full-year earnings guidance and flagged an impairment against Australian assets. More>>

ALSO:

No More Dog Docking: New Animal Welfare Regulations Progressed

“These 46 regulations include stock transport, farm husbandry, companion and working animals, pigs, layer hens and the way animals are accounted for in research, testing and teaching.” More>>

ALSO:

Employment: Most Kiwifruit Contractors Breaking Law

A Labour Inspectorate operation targeting the kiwifruit industry in Bay of Plenty has found the majority of labour hire contractors are breaching their obligations as employers. More>>

ALSO:

'Work Experience': Welfare Group Opposes The Warehouse Workfare

“This programme is about exploiting unemployed youth, not teaching them skills. The government are subsidising the Warehouse in the name of reducing benefit dependency,” says Vanessa Cole, spokesperson for Auckland Action Against Poverty. More>>

ALSO:

Internet Taxes: Labour To Target $600M In Unpaid Taxes From Multinationals

The Labour Party would target multinationals operating in New Zealand to ensure they don't avoid paying tax if it wins power and is targeting $600 million over three years through a "diverted profits tax," says leader Andrew Little. More>>

ALSO: