Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Grabone Mobile Sales Rocket During Holiday Period

Media release 15 January 2013
_________________________________________________________________

Grabone Mobile Sales Rocket During Holiday Period

GrabOne is reporting record mobile transactions for the Christmas holiday period and is putting it down to more Kiwis staying connected during their break alongside greater confidence in mobile shopping.

Twenty-nine per cent of all GrabOne transactions between 23rd December 2012 and 6 January 2013 were made on a mobile device, compared with just 12 per cent for the same period in 2011 and 1.5 percent in December 2010.

Mobile sales prior to the holiday period made up 19 per cent of all GrabOne transactions.

Marketing Director Campbell Brown says the increase indicates Kiwis are more comfortable than ever transacting on their mobile devices.

“Almost 10,000 mobile transactions were made during the holiday period bringing in $380,000 of revenue,” says Brown. “In the past we’ve expected the holiday period to quieten down when in reality more Kiwis are staying connected while they’re away and they’re as keen as ever to grab a great deal.”

Mobile transactions have retained some of the growth shown during this period with transactions still at 23 per cent.

“Kiwis are convinced of the benefits of shopping GrabOne. It’s easy, it’s fast, it’s convenient and any concerns about the safety of shopping through your mobile phone have been managed by ensuring we deliver exceptional online security and our usual level of great customer service” adds Brown.

While other sources are reporting modest spending through December, GrabOne had positive growth from the Christmas shopping period (1 October to 24 December 2012) against Christmas 2011. Compared with the same period last year, the mobile platform included a 129 per cent increase in unique visits to their sites, a 398 per cent increase in transactions (121,552 up from 24,379) and a 386 per cent increase in sales ($5.1million compared with $1.04million).

GrabOne has a 75 per cent share of the daily deal market in New Zealand and remains the only New Zealand business currently using Passbook, the virtual ‘wallet’ which allows loyalty, gift and reward to be stored in one central location on mobile phones.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news