Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Grabone Mobile Sales Rocket During Holiday Period

Media release 15 January 2013
_________________________________________________________________

Grabone Mobile Sales Rocket During Holiday Period

GrabOne is reporting record mobile transactions for the Christmas holiday period and is putting it down to more Kiwis staying connected during their break alongside greater confidence in mobile shopping.

Twenty-nine per cent of all GrabOne transactions between 23rd December 2012 and 6 January 2013 were made on a mobile device, compared with just 12 per cent for the same period in 2011 and 1.5 percent in December 2010.

Mobile sales prior to the holiday period made up 19 per cent of all GrabOne transactions.

Marketing Director Campbell Brown says the increase indicates Kiwis are more comfortable than ever transacting on their mobile devices.

“Almost 10,000 mobile transactions were made during the holiday period bringing in $380,000 of revenue,” says Brown. “In the past we’ve expected the holiday period to quieten down when in reality more Kiwis are staying connected while they’re away and they’re as keen as ever to grab a great deal.”

Mobile transactions have retained some of the growth shown during this period with transactions still at 23 per cent.

“Kiwis are convinced of the benefits of shopping GrabOne. It’s easy, it’s fast, it’s convenient and any concerns about the safety of shopping through your mobile phone have been managed by ensuring we deliver exceptional online security and our usual level of great customer service” adds Brown.

While other sources are reporting modest spending through December, GrabOne had positive growth from the Christmas shopping period (1 October to 24 December 2012) against Christmas 2011. Compared with the same period last year, the mobile platform included a 129 per cent increase in unique visits to their sites, a 398 per cent increase in transactions (121,552 up from 24,379) and a 386 per cent increase in sales ($5.1million compared with $1.04million).

GrabOne has a 75 per cent share of the daily deal market in New Zealand and remains the only New Zealand business currently using Passbook, the virtual ‘wallet’ which allows loyalty, gift and reward to be stored in one central location on mobile phones.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Rocket Lab: Launch Expected

Rocket Lab has delayed the roll out of the launch vehicle called Electron by one day, due to weather conditions. The planned launch attempt will now take place on Tuesday, May 23, 2017. More>>

ALSO:

Budget: Irrigate (Good Times, Come On!)

Additional grant funding of $26.7 million over the next three years plus a capital boost of $63 million towards irrigation investments in Budget 2017 will deliver economic and environmental benefits through better use of water... More>>

ALSO:

Silver Fern Farms: Proposal To Close Fairton Sheepmeat Plant

Silver Fern Farms has advised its people of the proposal to permanently close the site, and has discussed potential transfer options to its other sites in the region as part of the consultation process...
More>>

ALSO:

MPI: Myrtle Rust Appears In Taranaki

The nursery in Waitara (just north of New Plymouth) reported suspected myrtle rust symptoms on young plants to the Ministry’s 0800 number yesterday (Tuesday). More>>

ALSO: