Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Grabone Mobile Sales Rocket During Holiday Period

Media release 15 January 2013
_________________________________________________________________

Grabone Mobile Sales Rocket During Holiday Period

GrabOne is reporting record mobile transactions for the Christmas holiday period and is putting it down to more Kiwis staying connected during their break alongside greater confidence in mobile shopping.

Twenty-nine per cent of all GrabOne transactions between 23rd December 2012 and 6 January 2013 were made on a mobile device, compared with just 12 per cent for the same period in 2011 and 1.5 percent in December 2010.

Mobile sales prior to the holiday period made up 19 per cent of all GrabOne transactions.

Marketing Director Campbell Brown says the increase indicates Kiwis are more comfortable than ever transacting on their mobile devices.

“Almost 10,000 mobile transactions were made during the holiday period bringing in $380,000 of revenue,” says Brown. “In the past we’ve expected the holiday period to quieten down when in reality more Kiwis are staying connected while they’re away and they’re as keen as ever to grab a great deal.”

Mobile transactions have retained some of the growth shown during this period with transactions still at 23 per cent.

“Kiwis are convinced of the benefits of shopping GrabOne. It’s easy, it’s fast, it’s convenient and any concerns about the safety of shopping through your mobile phone have been managed by ensuring we deliver exceptional online security and our usual level of great customer service” adds Brown.

While other sources are reporting modest spending through December, GrabOne had positive growth from the Christmas shopping period (1 October to 24 December 2012) against Christmas 2011. Compared with the same period last year, the mobile platform included a 129 per cent increase in unique visits to their sites, a 398 per cent increase in transactions (121,552 up from 24,379) and a 386 per cent increase in sales ($5.1million compared with $1.04million).

GrabOne has a 75 per cent share of the daily deal market in New Zealand and remains the only New Zealand business currently using Passbook, the virtual ‘wallet’ which allows loyalty, gift and reward to be stored in one central location on mobile phones.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news