Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Grabone Mobile Sales Rocket During Holiday Period

Media release 15 January 2013
_________________________________________________________________

Grabone Mobile Sales Rocket During Holiday Period

GrabOne is reporting record mobile transactions for the Christmas holiday period and is putting it down to more Kiwis staying connected during their break alongside greater confidence in mobile shopping.

Twenty-nine per cent of all GrabOne transactions between 23rd December 2012 and 6 January 2013 were made on a mobile device, compared with just 12 per cent for the same period in 2011 and 1.5 percent in December 2010.

Mobile sales prior to the holiday period made up 19 per cent of all GrabOne transactions.

Marketing Director Campbell Brown says the increase indicates Kiwis are more comfortable than ever transacting on their mobile devices.

“Almost 10,000 mobile transactions were made during the holiday period bringing in $380,000 of revenue,” says Brown. “In the past we’ve expected the holiday period to quieten down when in reality more Kiwis are staying connected while they’re away and they’re as keen as ever to grab a great deal.”

Mobile transactions have retained some of the growth shown during this period with transactions still at 23 per cent.

“Kiwis are convinced of the benefits of shopping GrabOne. It’s easy, it’s fast, it’s convenient and any concerns about the safety of shopping through your mobile phone have been managed by ensuring we deliver exceptional online security and our usual level of great customer service” adds Brown.

While other sources are reporting modest spending through December, GrabOne had positive growth from the Christmas shopping period (1 October to 24 December 2012) against Christmas 2011. Compared with the same period last year, the mobile platform included a 129 per cent increase in unique visits to their sites, a 398 per cent increase in transactions (121,552 up from 24,379) and a 386 per cent increase in sales ($5.1million compared with $1.04million).

GrabOne has a 75 per cent share of the daily deal market in New Zealand and remains the only New Zealand business currently using Passbook, the virtual ‘wallet’ which allows loyalty, gift and reward to be stored in one central location on mobile phones.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news