Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Grabone Mobile Sales Rocket During Holiday Period

Media release 15 January 2013
_________________________________________________________________

Grabone Mobile Sales Rocket During Holiday Period

GrabOne is reporting record mobile transactions for the Christmas holiday period and is putting it down to more Kiwis staying connected during their break alongside greater confidence in mobile shopping.

Twenty-nine per cent of all GrabOne transactions between 23rd December 2012 and 6 January 2013 were made on a mobile device, compared with just 12 per cent for the same period in 2011 and 1.5 percent in December 2010.

Mobile sales prior to the holiday period made up 19 per cent of all GrabOne transactions.

Marketing Director Campbell Brown says the increase indicates Kiwis are more comfortable than ever transacting on their mobile devices.

“Almost 10,000 mobile transactions were made during the holiday period bringing in $380,000 of revenue,” says Brown. “In the past we’ve expected the holiday period to quieten down when in reality more Kiwis are staying connected while they’re away and they’re as keen as ever to grab a great deal.”

Mobile transactions have retained some of the growth shown during this period with transactions still at 23 per cent.

“Kiwis are convinced of the benefits of shopping GrabOne. It’s easy, it’s fast, it’s convenient and any concerns about the safety of shopping through your mobile phone have been managed by ensuring we deliver exceptional online security and our usual level of great customer service” adds Brown.

While other sources are reporting modest spending through December, GrabOne had positive growth from the Christmas shopping period (1 October to 24 December 2012) against Christmas 2011. Compared with the same period last year, the mobile platform included a 129 per cent increase in unique visits to their sites, a 398 per cent increase in transactions (121,552 up from 24,379) and a 386 per cent increase in sales ($5.1million compared with $1.04million).

GrabOne has a 75 per cent share of the daily deal market in New Zealand and remains the only New Zealand business currently using Passbook, the virtual ‘wallet’ which allows loyalty, gift and reward to be stored in one central location on mobile phones.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news