Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Facebook’s Graph Search – A story of ‘Three’ Halves


Facebook’s Graph Search – A story of ‘Three’ Halves

…Investors, Users and Businesses…

Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph.

Andreas Pouros, COO at leading London-based digital marketing agency, Greenlight, says today’s announcement is a story of ‘three’ halves.

On the one hand, users will be very happy to get this new functionality that Facebook is calling ‘Graph Search’. It is innovative and powerful, and will allow people to search within Facebook, albeit restricted to what they can see and read right now. It allows the user to search across people, places and interests using structured queries, e.g. ‘Friends who like Star Wars and Harry Potter, or more usefully perhaps ‘Which restaurants do my friends like in London’. Ordinarily the user would ask that question by posting it on their wall, now the tools are there to allow the user to just search. Innovative, very cool and the first major addition of functionality Facebook has seen since Timeline.

On the other hand however, Pouros says it is unlikely to be enough to allay investor concerns over Facebook’s commercial focus. Many had expected Facebook would have launched a new mobile phone today or thrown down the gauntlet to Google and challenged the company in Web Search supremacy, neither of which happened. Web Search is a touchy subject as everyone knows that it is a hugely lucrative market, and one Facebook was expected to enter. Graph Search may well be a precursor to that but Pouros fears investors will suspect that it’s too little progress.

And somewhere in the middle, businesses are likely to become more visible within Facebook given that many of these searches will bring up their pages in Graph Search results. However, this may simply offset the reduction in visibility brands have experienced due to Facebook’s Promoted Posts mechanism that has limited the exposure of brand posts on user newsfeeds (where businesses are prompted to pay for their post to reach a wider audience). Also, it is unclear at this stage if or how Facebook will monetise Graph Search.

Ultimately, says Pouros, this is progress, which is welcome, but whether this is good for everyone rests on if and how Facebook chooses to monetise this new mechanism, and to what degree it is a stepping stone to a more aggressive product strategy.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

March 2017: Commerce Commission Delays Decision On Fairfax-NZME

The Commerce Commission has delayed its decision on the proposed merger between NZME and Fairfax Media's New Zealand assets, saying the deal is complex and it needs more time to assess the impact on both news content and the advertising market. More>>

ALSO:

Plan Plan: Permanent Independent Hearings Panel Proposed For Planning

The Productivity Commission recommends creating a permanent independent hearings panel like the one that cut through local politics to settle Auckland’s Unitary Plan, for the whole country. More>>

ALSO:

Statistics: NZ Jobless Rate Falls To 5.1% Under New Methodology

New Zealand's unemployment rate fell more than expected in the second quarter as Statistics New Zealand adopted a new way of measuring the labour market to bring the country in line with international practices, and while a growing economy continued to support jobs growth. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news