Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Facebook’s Graph Search – A story of ‘Three’ Halves


Facebook’s Graph Search – A story of ‘Three’ Halves

…Investors, Users and Businesses…

Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph.

Andreas Pouros, COO at leading London-based digital marketing agency, Greenlight, says today’s announcement is a story of ‘three’ halves.

On the one hand, users will be very happy to get this new functionality that Facebook is calling ‘Graph Search’. It is innovative and powerful, and will allow people to search within Facebook, albeit restricted to what they can see and read right now. It allows the user to search across people, places and interests using structured queries, e.g. ‘Friends who like Star Wars and Harry Potter, or more usefully perhaps ‘Which restaurants do my friends like in London’. Ordinarily the user would ask that question by posting it on their wall, now the tools are there to allow the user to just search. Innovative, very cool and the first major addition of functionality Facebook has seen since Timeline.

On the other hand however, Pouros says it is unlikely to be enough to allay investor concerns over Facebook’s commercial focus. Many had expected Facebook would have launched a new mobile phone today or thrown down the gauntlet to Google and challenged the company in Web Search supremacy, neither of which happened. Web Search is a touchy subject as everyone knows that it is a hugely lucrative market, and one Facebook was expected to enter. Graph Search may well be a precursor to that but Pouros fears investors will suspect that it’s too little progress.

And somewhere in the middle, businesses are likely to become more visible within Facebook given that many of these searches will bring up their pages in Graph Search results. However, this may simply offset the reduction in visibility brands have experienced due to Facebook’s Promoted Posts mechanism that has limited the exposure of brand posts on user newsfeeds (where businesses are prompted to pay for their post to reach a wider audience). Also, it is unclear at this stage if or how Facebook will monetise Graph Search.

Ultimately, says Pouros, this is progress, which is welcome, but whether this is good for everyone rests on if and how Facebook chooses to monetise this new mechanism, and to what degree it is a stepping stone to a more aggressive product strategy.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Starts Talks On Tougher Rules For Property Speculators

The Reserve Bank of New Zealand is stepping up preparations to restrict lending to residential property investors as it watches house prices, particularly in Auckland, continue to rise strongly. More>>

ALSO:

Research: ‘Ageing Well’ Science Challenge Launched

Science and Innovation Minister Steven Joyce today launched the Ageing Well National Science Challenge, confirming initial funding of $14.6 million. More>>

ALSO:

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news