Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Entrepreneurial Spirit At Risk Of Death By Busyness

Press Release: For when you need a filler.

Jerome Jacobs, Rise Advisory
22 January 2013

Entrepreneurial Spirit At Risk Of Death By Busyness

It’s the dawn of 2013 and business owners are full of optimism and grand plans for the year ahead, but beware the New Year Grinch called ‘Busyness’ – it’s lurking just around the corner ready to smother all traces of that fresh entrepreneurial spirit.

Having worked with more than 200 small business owners over the last decade, local business advisor and author of Business Mechanics, Jerome Jacobs, says ‘Busyness’ is that lively but meaningless activity which snares most business owners.

“It’s easy to get caught up in responding to emails, answering the phone, fulfilling regular work orders, tinkering with the website and having meetings about everything under the sun.

“The result is a loss in momentum and a return to the ‘same old, same old’ daily grind.”

The answer, says Jacobs, is to track your time to determine what your most valuable activities are. These may include, for example, marketing, planning and creating systems that leverage your time, rather than drain it.

“Track how you spend your time for the next month and you will be shocked by how much productivity actually slips through your fingers.”

An even more disturbing exercise is to put a value to the time.

“From first studying and then valuing your time, you’ll learn how to prioritise your day. The fright will be motivation enough.”

Three tips for prioritising:

Priority one: Your first priority is reserved for high value activities like sales and systemising your business, but limit those to one or two core activities a day.

Priority two: The things you absolutely have to do. Return client calls, respond to complaints and requests for help, complete assigned tasks.

Priority three: The nice to do stuff, like filing, web surfing and socialising.

“No matter how many companies I work with, the problem is never lack of money or team, it always comes back to busyness. Be honest with yourself and make 2013 a productive year instead of a busyness year.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news