Futurist joins Obama’s Digital Director at Air NZ Event

Media release
25 January 2013

Futurist joins Obama’s Digital Director at Air New Zealand Social Media Breakfast
Air New Zealand has added globally acclaimed futurist, entrepreneur and social media authority Ross Dawson to the line-up at the first Social Media Breakfast of 2013 to share his digital innovation forecast.

A best selling author, Ross Dawson predicted the social media revolution in 2002 in the celebrated book Living Networks. He will discuss his early predictions for social networking, the major trends now shaping the future of social media in Australasia, and which emerging platforms to keep an eye out for in 2013.

Dawson is sought after by leading global organisations to share insights on the extraordinary business opportunities presented by digital innovation and how to stay ahead of the curve in the social media space.

Dawson joins headliner Teddy Goff at the Air New Zealand Social Media Breakfast on Wednesday 13 February. Goff was the groundbreaking Digital Director of President Obama’s data-driven 2012 re-election campaign. Teddy Goff’s team harnessed data effectively to fundraise a ground breaking US$690 million, build online followings of more than 78 million people, and register more than a million people to vote in the largest online promotion programme in political history.

Goff’s techniques have been celebrated in some of the world’s biggest news outlets, including the New York Times, The Guardian, The Huffington Post and Rolling Stone for revolutionising political fundraising. At the Air New Zealand event he will share tips on harnessing the growing power of social media and insights fresh from the campaign trail.

Air New Zealand is the 36th largest airline in the world yet is ranked sixth in the world for social media presence and is viewed as a leader and innovator in the digital marketing space.

The first Social Media Breakfast of 2013 is Wednesday February 13 at the Viaduct Events Centre. Breakfast will be served from 7am; the event will run from 8am-10am. The Social Media Breakfast is hosted by Jesse Mulligan, and will include a question and answer session with all speakers following presentations from Ross Dawson and Teddy Goff.

Tickets to the Social Media Breakfast are $75 (including breakfast) from Ticketmaster www.ticketmaster.co.nz.

ENDS

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