Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Nespresso official coffee of the America’s Cup

Under Embargo until 2000 NZ time 23rd January 2013

Nespresso named the official coffee of the 34th America’s Cup

New Zealand, 23 January 2013 – Nestlé Nespresso S.A. is pleased to announce that Nespresso will be the official coffee of the 34th America’s Cup in San Francisco.

A partnership with the race organisers, the America’s Cup Event Authority (ACEA), means the company’s premium coffee capsules and advanced coffee machines will be used to supply Nespresso Grand Cru coffees for guests, partners and fans at one of the world’s great sporting competitions.

“We are proud to be supporting such a prestigious and exciting event,” said Guillaume Chesneau, Country Manager Nespresso New Zealand. “Our rich history with sailing, along with our relationship with Emirates Team New Zealand makes this the perfect partnership for Nespresso.”

Stephen Barclay, CEO of the America’s Cup Event Authority, added “We are pleased and proud to welcome Nespresso as the official coffee of the 34th America’s Cup and look forward to being able to provide spectators with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.”

The announcement of the new partnership coincides with the opening of Nespresso’s first boutique on the west coast of the United States, in San Francisco. Nespresso is rapidly expanding its customer base in the US as more and more discerning coffee drinkers discover its coffee, sourced from only the highest quality beans in the top1-2% of the world’s supply. It is accelerating the global expansion of its network of boutiques in North and South America, Europe, Asia, Australia and New Zealand.

“Strong supporters of sailing, New Zealanders have also become passionate fans of Nespresso. Our boutique in Newmarket, Auckland, allows us to create a unique environment in which to enjoy the Nespresso experience and invite customers to be a part of the America’s Cup atmosphere as we proudly support Emirates Team Zealand and their bid to bring the Cup home” said Mr Chesneau.

- Ends -

Notes to Editors:

Nespresso’s new partnership will get underway with the America’s Cup World Series in the Italian city of Naples in April. Then in July the action will shift to San Francisco for the America’s Cup Challenger series. The summer of sailing will reach its climax in September with the America’s Cup Finals.

Nespresso began its association with sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign, and official coffee for the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, which was held again in 2011.

Nespresso became an Elite Sponsor of Emirates Team New Zealand, one of the challengers for the America’s Cup, in April 2011.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news