Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Nespresso official coffee of the America’s Cup

Under Embargo until 2000 NZ time 23rd January 2013

Nespresso named the official coffee of the 34th America’s Cup

New Zealand, 23 January 2013 – Nestlé Nespresso S.A. is pleased to announce that Nespresso will be the official coffee of the 34th America’s Cup in San Francisco.

A partnership with the race organisers, the America’s Cup Event Authority (ACEA), means the company’s premium coffee capsules and advanced coffee machines will be used to supply Nespresso Grand Cru coffees for guests, partners and fans at one of the world’s great sporting competitions.

“We are proud to be supporting such a prestigious and exciting event,” said Guillaume Chesneau, Country Manager Nespresso New Zealand. “Our rich history with sailing, along with our relationship with Emirates Team New Zealand makes this the perfect partnership for Nespresso.”

Stephen Barclay, CEO of the America’s Cup Event Authority, added “We are pleased and proud to welcome Nespresso as the official coffee of the 34th America’s Cup and look forward to being able to provide spectators with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.”

The announcement of the new partnership coincides with the opening of Nespresso’s first boutique on the west coast of the United States, in San Francisco. Nespresso is rapidly expanding its customer base in the US as more and more discerning coffee drinkers discover its coffee, sourced from only the highest quality beans in the top1-2% of the world’s supply. It is accelerating the global expansion of its network of boutiques in North and South America, Europe, Asia, Australia and New Zealand.

“Strong supporters of sailing, New Zealanders have also become passionate fans of Nespresso. Our boutique in Newmarket, Auckland, allows us to create a unique environment in which to enjoy the Nespresso experience and invite customers to be a part of the America’s Cup atmosphere as we proudly support Emirates Team Zealand and their bid to bring the Cup home” said Mr Chesneau.

- Ends -

Notes to Editors:

Nespresso’s new partnership will get underway with the America’s Cup World Series in the Italian city of Naples in April. Then in July the action will shift to San Francisco for the America’s Cup Challenger series. The summer of sailing will reach its climax in September with the America’s Cup Finals.

Nespresso began its association with sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign, and official coffee for the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, which was held again in 2011.

Nespresso became an Elite Sponsor of Emirates Team New Zealand, one of the challengers for the America’s Cup, in April 2011.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Post-Post: Brian Roche To Step Down As NZ Post CEO

Brian Roche will step down as chief executive of New Zealand Post in April 2017, having led the state-owned postal service's drive to adjust to shrinking mail volumes with a combination of cost cuts, asset sales, modernisation and expansion of new businesses. More>>

ALSO:

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news