Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Breaking Campaign: Jenny Craig Gets Real


25 January 2013 MEDIA RELEASE

Breaking Campaign: Jenny Craig Gets Real

Jenny Craig has just announced the launch of their latest campaign which celebrates the stories of everyday clients, breaking from the tradition of celebrity-only weight loss journeys.

“Our research shows that people are inspired by their peers, and nothing is more motivating than hearing the true, unscripted, stories of people who have gone before them,” said Amy Smith, Managing Director for Jenny Craig Australia and New Zealand.

Part of a wider campaign being rolled out, the initial TVC spots centre around a ladies’ lunch, with Mel B asking other Jenny clients about their experiences on the program.

“I am so proud of the women in this campaign who allowed us to share in their joy while getting real and talking about what it’s like to follow Jenny’s program,” said Ms Smith.

“Without doubt our celebrity ambassadors will always have a place in the world of Jenny Craig – but we’ve listened and responded to current trends with a campaign I’m very excited about.”

The “Real Stories” campaign also launches a new Money-Back Guarantee.

“We turn 30 this year and we’re still just as confident that our program is your best chance of losing weight and keeping it off as we were back in 1983,” said Ms Smith. “So much so that we’re putting our money where our mouth is and offering a Money Back Guarantee for new clients.”

“We started in 1983 with a common vision: to help change real peoples' lives as we support them along their weight loss journey. It is important to understand that weight management can be an ongoing struggle for many of us, celebrity or not. Old habits die hard, sometimes we set unrealistic goals and lose willpower after many repeated experiences of failure and sometimes life’s challenges trigger weight gain. That’s why we recognize the importance of supporting our clients, listening to them and understanding them, one on one.”

The stories of these five women are extraordinary and like the thousands of people trying to get healthier every day on their own, we believe that through hearing stories like these, people will be inspired and seek help if they need it. They are proof that it is never too late to change your life.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Net Annual Migration Passes 71,000

A record 71,300 more migrants arrived in New Zealand than left in the January 2017 year, Statistics New Zealand said today. This surpassed the previous annual record set in December 2016. More>>

ALSO:

Fossils: Ancient Penguins Lived Alongside Dinosaurs?

Penguins are much older than previously thought and their evolution probably dates back to the days of the dinosaurs, according to research on the fossilised leg bone and toes of a giant ancient penguin found in rocks near Waipara, North Canterbury. More>>

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news