Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Breaking Campaign: Jenny Craig Gets Real


25 January 2013 MEDIA RELEASE

Breaking Campaign: Jenny Craig Gets Real

Jenny Craig has just announced the launch of their latest campaign which celebrates the stories of everyday clients, breaking from the tradition of celebrity-only weight loss journeys.

“Our research shows that people are inspired by their peers, and nothing is more motivating than hearing the true, unscripted, stories of people who have gone before them,” said Amy Smith, Managing Director for Jenny Craig Australia and New Zealand.

Part of a wider campaign being rolled out, the initial TVC spots centre around a ladies’ lunch, with Mel B asking other Jenny clients about their experiences on the program.

“I am so proud of the women in this campaign who allowed us to share in their joy while getting real and talking about what it’s like to follow Jenny’s program,” said Ms Smith.

“Without doubt our celebrity ambassadors will always have a place in the world of Jenny Craig – but we’ve listened and responded to current trends with a campaign I’m very excited about.”

The “Real Stories” campaign also launches a new Money-Back Guarantee.

“We turn 30 this year and we’re still just as confident that our program is your best chance of losing weight and keeping it off as we were back in 1983,” said Ms Smith. “So much so that we’re putting our money where our mouth is and offering a Money Back Guarantee for new clients.”

“We started in 1983 with a common vision: to help change real peoples' lives as we support them along their weight loss journey. It is important to understand that weight management can be an ongoing struggle for many of us, celebrity or not. Old habits die hard, sometimes we set unrealistic goals and lose willpower after many repeated experiences of failure and sometimes life’s challenges trigger weight gain. That’s why we recognize the importance of supporting our clients, listening to them and understanding them, one on one.”

The stories of these five women are extraordinary and like the thousands of people trying to get healthier every day on their own, we believe that through hearing stories like these, people will be inspired and seek help if they need it. They are proof that it is never too late to change your life.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Callaghan Innovation: Investment To Help Deepen Innovation Reporting

Callaghan Innovation, the government’s high tech HQ for Kiwi business, is to help deepen New Zealand media coverage of the commercialisation of innovation through an arms-length partnership with independent business news service BusinessDesk. More>>

ALSO:

Tax Credits, Grants: Greens $1Bn R&D Plan

In the Party’s headline economic announcement, the Greens have launched their plan to build a smarter, more innovative economy which has as its centrepiece an additional $1 billion of government investment in research and development (R&D) above current spend, including tax breaks for business. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news