Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Holiday Parks Feeling Optimistic

29 January 2013

Holiday Parks Feeling Optimistic

Holiday parks are generally optimistic about their business and feeling confident going into the next 12 months, according to a new survey of the sector.

The Holiday Parks Association (HAPNZ) has introduced a Business Confidence Monitor to regularly assess the mood of its 300 holiday parks and measure trends. Results from the first of the monthly series show a net +44 score on the business confidence index, meaning 44% more respondents are currently optimistic than pessimistic.

Confidence for the next 12 months is even higher at +50.

HAPNZ Chief Executive Fergus Brown says summer trading to date has been solid around the country, with better weather than last summer boosting business. However, the global economic situation was continuing to impact on the number of international visitors using holiday parks.

Overall, HAPNZ members felt that demand in December 2012 was about the same as in December 2011. But the majority expected demand to increase in January compared to the same month last year.

“It is interesting to see that holiday parks are expecting the New Zealand Cycle Trail will help significantly increase demand, and we are already seeing this happen in some regions,” Mr Brown says.

However, the biggest influence on increasing demand for holiday parks was the appeal of the region, the HAPNZ Business Confidence Monitor shows.

This highlights the importance of having a good range of activities and attractions for visitors to the region.

“A park might have great facilities, but people want to know there is plenty to do while they’re on holiday,” Mr Brown says.

It also highlights the value of regional marketing, to promote the appeal of the region.

Regional Tourism Organisations New Zealand (RTONZ) Executive Officer Charlie Ives agrees.

“Coordinated regional marketing campaigns provide returns for the entire region, including businesses that are not directly tourism-related, such as shops, petrol stations and supermarkets,” he says.

Key facts:

• The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights
• In the past year holiday parks provided 6,325,431 guest nights
• Guest nights to holiday parks are made up of approximately 35% international visitors and 65% domestic visitors
• While staying at holiday parks guests contribute at least $623 million in direct expenditure to the local communities
• Approximately $340 million (55%) of the expenditure is contributed by domestic travellers, with the balance of $283 million (45%) by international travellers

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news