Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Holiday Parks Feeling Optimistic

29 January 2013

Holiday Parks Feeling Optimistic

Holiday parks are generally optimistic about their business and feeling confident going into the next 12 months, according to a new survey of the sector.

The Holiday Parks Association (HAPNZ) has introduced a Business Confidence Monitor to regularly assess the mood of its 300 holiday parks and measure trends. Results from the first of the monthly series show a net +44 score on the business confidence index, meaning 44% more respondents are currently optimistic than pessimistic.

Confidence for the next 12 months is even higher at +50.

HAPNZ Chief Executive Fergus Brown says summer trading to date has been solid around the country, with better weather than last summer boosting business. However, the global economic situation was continuing to impact on the number of international visitors using holiday parks.

Overall, HAPNZ members felt that demand in December 2012 was about the same as in December 2011. But the majority expected demand to increase in January compared to the same month last year.

“It is interesting to see that holiday parks are expecting the New Zealand Cycle Trail will help significantly increase demand, and we are already seeing this happen in some regions,” Mr Brown says.

However, the biggest influence on increasing demand for holiday parks was the appeal of the region, the HAPNZ Business Confidence Monitor shows.

This highlights the importance of having a good range of activities and attractions for visitors to the region.

“A park might have great facilities, but people want to know there is plenty to do while they’re on holiday,” Mr Brown says.

It also highlights the value of regional marketing, to promote the appeal of the region.

Regional Tourism Organisations New Zealand (RTONZ) Executive Officer Charlie Ives agrees.

“Coordinated regional marketing campaigns provide returns for the entire region, including businesses that are not directly tourism-related, such as shops, petrol stations and supermarkets,” he says.

Key facts:

• The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights
• In the past year holiday parks provided 6,325,431 guest nights
• Guest nights to holiday parks are made up of approximately 35% international visitors and 65% domestic visitors
• While staying at holiday parks guests contribute at least $623 million in direct expenditure to the local communities
• Approximately $340 million (55%) of the expenditure is contributed by domestic travellers, with the balance of $283 million (45%) by international travellers

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news