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Silver Fern Farms Supports Red Meat Sector Collaboration

Silver Fern Farms Supports Red Meat Sector Collaboration Primary Growth Partnership Programme

29 JANUARY 2013

Silver Fern Farms supports the Red Meat Sector Collaboration Primary Growth Partnership programme announced today.

“Our support is contingent on the backing of farmers who have the opportunity to indicate their support with a vote on whether Meat Board Reserves and Beef +Lamb Levies should be directed toward this initiative,” Silver Fern farms Chief Executive Keith Cooper says.

“We will be guided by farmer wishes through the vote. As this is a programme that will be paid for by all farmers and likely only be utilised by some, it is matter of where farmers wish their Meat Board reserves and levy funds to be directed.

“It is well known that we have gone through a comprehensive process to make sure that the Beef+Lamb led proposal does not duplicate our existing FarmIQ Primary Growth Partnership programme. It is essential that our investment is aligned as we cannot afford the doubling up of investment of this scale - we are satisfied this is the case and hence our involvement.

“The decision now rests with voters.”


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